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Updated in [October 07th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
This course is about infusing you with the most current and relevant information about the account management profession client management and what it takes to be successfulThe Account Manager or Key Account Manager is considered part of the sales team of a company but they arent your standard sales people Account management is not about volume sales or fast talking sales tactics Its about earning trust and building authentic connections Its about relationship management communication problem solving partnership and collaboration The better you become at these traits the happier your clients will be and the more your career and pocketbook will grow!This course focuses heavily on the interpersonal skills required to nail these traits and hit the ground running Well be diving into how to build relationships as an account manager ways to problem solve with clients and pitfalls for avoiding common mistakes that set others back Well discuss proven ways of building trust and tactics for understanding your clients and their goals to set you way ahead of the pack!I am an MBA educated account management professional with over 10 years of real-world experience in various sized organizations and industries In this course I remove the theory and give you a comprehensive and relevant insight into what you can actually expect in this roleAfter completing this course you'll be able toHave a firm grasp on the role and what is expected from you as an account managerUnderstand your career and earning potentialIdentify client expectations and how to exceed themKnow how to navigate difficult conversations while maintaining relationshipsLearn how to develop new relationships based on field-tested and proven strategiesLearn how to avoid overservicing and how to set clear boundariesLearn the value of transparency and clarity when communicating with clientsStudy the significance of focusing on value rather than priceThe lessons and material were handpicked to highlight everything you need to know to be successful as well as what to expect when you get your first client listSo what are you waiting for? Enroll now and take the next step in mastering account management!

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
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What skills and knowledge will you acquire during this course?
By taking this course on Key Account Management, you will acquire the following skills and knowledge:
1. Understanding the role of an account manager: You will have a firm grasp on the responsibilities and expectations of an account manager, allowing you to excel in this role.
2. Career and earning potential: You will gain insights into the potential career paths and earning opportunities available in the field of account management.
3. Exceeding client expectations: You will learn how to identify client expectations and develop strategies to exceed them, ensuring client satisfaction and loyalty.
4. Navigating difficult conversations: You will acquire techniques to handle challenging conversations with clients while maintaining strong relationships.
5. Building new relationships: You will learn field-tested and proven strategies to develop new relationships with clients, enabling you to expand your client base.
6. Avoiding overservicing and setting boundaries: You will understand the importance of setting clear boundaries with clients to avoid overcommitting and overservicing, ensuring a healthy work-life balance.
7. Effective communication: You will learn the value of transparency and clarity when communicating with clients, enhancing your ability to convey information effectively.
8. Focusing on value rather than price: You will study the significance of emphasizing the value of your products or services rather than competing solely on price, enabling you to differentiate yourself from competitors.
By completing this course, you will be equipped with the necessary skills and knowledge to succeed in the field of account management and confidently handle your first client list. Enroll now and take the next step towards mastering account management!
Who will benefit from this course?
This course will benefit individuals who are interested in pursuing a career in account management or key account management. It is particularly relevant for sales professionals who want to transition into a role that focuses on building authentic connections and long-term relationships with clients.
Specific professions that will benefit from this course include:
1. Sales professionals: This course will provide sales professionals with the necessary skills and knowledge to excel in account management. It will teach them how to shift their focus from volume sales to building trust and maintaining relationships with clients.
2. Account managers: This course will help account managers enhance their interpersonal skills and improve their ability to meet client expectations. It will provide them with strategies for navigating difficult conversations while maintaining relationships and avoiding common mistakes.
3. Business development professionals: This course will equip business development professionals with the skills to develop new relationships based on proven strategies. It will also teach them how to identify client expectations and exceed them, ultimately leading to business growth.
4. Customer success managers: This course will benefit customer success managers by providing them with insights into effective relationship management and communication. It will teach them how to build trust, set clear boundaries, and focus on value rather than price.
5. Marketing professionals: This course will be valuable for marketing professionals who work closely with key accounts. It will provide them with a comprehensive understanding of the account management profession and help them align their marketing strategies with client goals.

Course Syllabus

Introduction to Account Management

Mastering Your Account Management Skills

Communication

Tales of Caution