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Updated in [April 29th, 2023]
The Google Ads Video Certification course provides users with the knowledge and skills to effectively use YouTube and Google Video advertising solutions. Upon completion of the course, users will be able to demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.
The course covers topics such as understanding YouTube's value for creators, users and advertisers, leveraging YouTube audiences to deliver more relevant ads, developing a strategy that effectively uses YouTube video formats, incorporating creative strategies for telling effective brand stories on YouTube, and using YouTube to drive direct response.
By the end of the course, users will have the skills to create effective YouTube and Google Video advertising solutions that will help them reach their target audience and drive brand performance.
[Applications]
Upon completion of the Google Ads Video Certification, users will be able to apply their knowledge to create effective YouTube and Google Video advertising solutions. They will be able to develop strategies that leverage YouTube audiences to deliver more relevant ads to their consumers at every stage of their journey. Additionally, users will be able to incorporate creative strategies for telling effective brand stories on YouTube to capture their audience's attention and use YouTube to drive direct response.
[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They must have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. With the increasing use of digital media, the demand for digital marketing managers is expected to grow.
2. Video Advertising Specialist: Video advertising specialists are responsible for creating, managing, and optimizing video campaigns for clients. They must have a strong understanding of the latest video advertising trends and technologies and be able to develop effective strategies for reaching target audiences. As video advertising continues to grow in popularity, the demand for video advertising specialists is expected to increase.
3. Social Media Strategist: Social media strategists are responsible for developing and implementing social media strategies for businesses. They must have a strong understanding of the latest social media trends and technologies and be able to create effective campaigns that engage target audiences. As social media continues to evolve, the demand for social media strategists is expected to grow.
4. Content Creator: Content creators are responsible for creating content for websites, blogs, and other digital platforms. They must have a strong understanding of the latest content trends and technologies and be able to create engaging content that resonates with target audiences. As content marketing continues to grow in popularity, the demand for content creators is expected to increase.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement successful digital marketing strategies. Students learn about the latest trends in digital marketing, including search engine optimization, social media marketing, content marketing, and more. They also gain an understanding of how to use data to inform their decisions and measure the success of their campaigns.
2. Master of Science in Digital Media and Analytics: This degree program focuses on the use of digital media and analytics to create effective marketing campaigns. Students learn how to use data to inform their decisions and measure the success of their campaigns. They also gain an understanding of the latest trends in digital media, including search engine optimization, social media marketing, content marketing, and more.
3. Master of Business Administration in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement successful digital marketing strategies. Students learn about the latest trends in digital marketing, including search engine optimization, social media marketing, content marketing, and more. They also gain an understanding of how to use data to inform their decisions and measure the success of their campaigns.
4. Doctor of Philosophy in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement successful digital marketing strategies. Students learn about the latest trends in digital marketing, including search engine optimization, social media marketing, content marketing, and more. They also gain an understanding of how to use data to inform their decisions and measure the success of their campaigns. Additionally, they explore the ethical implications of digital marketing and the impact of technology on marketing.
