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Updated in [April 29th, 2023]
This course provides an introduction to the fundamentals of graphic design, with an emphasis on Adobe Illustrator. Students will learn the basics of design principles, typography, and color theory, as well as how to use Illustrator to create professional-looking designs. The course will culminate in a project where students will design a series of four advertisements. By the end of the course, students will have a better understanding of graphic design and be able to create their own advertisements.
[Applications]
After completing this course, students can apply their newfound knowledge of graphic design to create a series of advertisements for a variety of purposes. They can use Illustrator to create eye-catching visuals, and use their design skills to create a cohesive look and feel for the series. Additionally, they can use their knowledge of design principles to create effective messaging and visuals that will capture the attention of their target audience. With the skills acquired in this course, students can create a series of advertisements that will be both visually appealing and effective in communicating their message.
[Career Paths]
1. Graphic Designer: Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. With the rise of digital media, graphic designers are increasingly using computer software to create digital artwork.
2. Art Director: Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts. Art directors work closely with the creative team to ensure that the design meets the client’s objectives.
3. Creative Director: Creative directors are responsible for the overall creative vision of a project. They work with the creative team to develop concepts, create designs, and ensure that the project meets the client’s objectives. Creative directors are also responsible for overseeing the production of the project, from concept to completion.
4. User Experience Designer: User experience designers create user-friendly websites and applications. They use research and analysis to understand user needs and develop designs that meet those needs. User experience designers use a variety of tools, such as wireframes and prototypes, to create user-friendly interfaces. With the rise of mobile devices, user experience designers are increasingly in demand.
[Education Paths]
1. Bachelor of Fine Arts (BFA) in Graphic Design: This degree program provides students with a comprehensive understanding of the principles of graphic design, including typography, color theory, composition, and digital design. Students learn to create visual solutions to communication problems, and develop skills in digital media, print, and web design. With the increasing demand for digital media, this degree path is becoming increasingly popular.
2. Master of Arts (MA) in Graphic Design: This degree program focuses on the development of advanced skills in graphic design, including typography, color theory, composition, and digital design. Students learn to create visual solutions to communication problems, and develop skills in digital media, print, and web design. This degree path is ideal for those who want to specialize in a particular area of graphic design.
3. Master of Fine Arts (MFA) in Graphic Design: This degree program provides students with a comprehensive understanding of the principles of graphic design, including typography, color theory, composition, and digital design. Students learn to create visual solutions to communication problems, and develop skills in digital media, print, and web design. This degree path is ideal for those who want to pursue a career in the creative arts.
4. Doctor of Philosophy (PhD) in Graphic Design: This degree program focuses on the development of advanced skills in graphic design, including typography, color theory, composition, and digital design. Students learn to create visual solutions to communication problems, and develop skills in digital media, print, and web design. This degree path is ideal for those who want to pursue a career in academia or research.