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Updated in [July 17th, 2023]
This free training is designed to help marketers master Apple Search Ads and leverage App Store Optimization to optimize their campaigns. In the first session, participants will learn the basics of Apple Search Ads, including why it is essential to target the right users, the ideal campaign structure, and when to use different match types and negative keywords. The second session will focus on how to use App Store Optimization to uncover high-potential keywords for Apple Search Ads campaigns. The final session will cover how to create campaigns in less than 10 minutes, setup audience targeting, allocate budgets, and optimize performance to maximize ROAS. Participants will also have the opportunity to schedule a meeting with dedicated Apple Search Ads experts to learn more about best practices.
Course Syllabus
Introduction
Learn Apple Search Ads Basics
Leverage ASO to Optimize Apple Search Ads
Live Apple Search Ads Campaign Creation