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Updated in [August 18th, 2023]

Skills and Knowledge:
By taking this course, students will acquire the skills and knowledge necessary to optimize their non-fiction book for sales. This includes learning how to set up the three areas of the book in a way that will ensure it continues to sell without any further promotion. Additionally, students will learn how to run a promotion to get initial sales and how to use that promotion to bump up sales again if they slump. Finally, students will gain an understanding of what makes certain books outsell others and how to apply that knowledge to their own book.
Professional Growth:
This course contributes to professional growth by teaching students how to optimize their non-fiction books for sales. By learning how to optimize their books, students will be able to get the best possible sales results without needing to do any further promotion. This will help them to remain in the best-sellers and increase their professional growth.
Further Education:
This course appears to be suitable for preparing further education, as it provides comprehensive and sound advice on how to optimize non-fiction books for sales. The course is well-paced and provides students with lots of great tips that make sense. It also reveals how to make a book continue to sell after a marketing campaign ends, and how to optimize three areas to ensure the book remains in the best-sellers. With more than 1,700 students enrolled, this course appears to be a great way to prepare for further education.

Course Syllabus

Introduction

Why Marketing Doesn't Sell the Most Books

Give Readers This and They'll Buy - Must Watch

The One Part That Sells Most Books

Your Big Pitch - The Most Effective Book Selling Pitch I Know

The Table of Contents That Really Sells

Bonus Lecture: Your Other Courses