❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This course, How to Become a Certified Copywriter, is designed to help those who want to learn how to write copy that sells. It covers the basics of copywriting, the stages of a winning campaign, how to hypnotize prospects to buy with words, how to write sales letters, emails, blogs, and online sales pages, and more. Participants will also receive bonus materials, such as how much copywriters can make freelancing and sample winning copy materials. The instructor, Reese, is a lawyer, professor, and certified direct-response copywriter. Each video is less than 10 minutes long, and there are PDFs and quizzes to help participants understand the modules. Upon completion, participants will receive a Certificate of Completion.
Course Syllabus
Introduction
Core Copywriting Principles
Long Copy vs. Short Copy
PART 1: The Writing Process (Headlines)
PART 2: Leads or Lead Paragraph
PART 3: The Writing Process (Body Copy)
PART 4: The Close
PART 5: The Guarantee
PART 6: The P.S.
The Sales Letter
Copywriting for Emails
Copywriting for Sales Pages