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Updated in [July 19th, 2023]
What skills and knowledge will you acquire during this course?
Learners will acquire skills and knowledge in measuring and analyzing SaaS business metrics, including bookings, revenue, product stickiness, churn, retention rates, cohort analysis, unit economics, P&L metrics, and profitability. They will also learn how to create their own SaaS Metrics Dashboard.
How does this course contribute to professional growth?
This course on SaaS Metrics Fundamentals for Managers, Founders & Investors contributes to professional growth by providing a comprehensive overview of the SaaS business model and the metrics used to measure and analyze a SaaS business. Learners will gain the knowledge and skills to measure the right SaaS metrics, analyze trends, and articulate their meaning in meetings. By completing this course, individuals can take their career to the next level and create their own SaaS Metrics Dashboard.
Is this course suitable for preparing further education?
This course is suitable for preparing further education because it provides a comprehensive overview of the SaaS business model and the metrics used to measure and analyze a SaaS business. Learners will gain knowledge and skills in measuring and analyzing SaaS metrics, which can be valuable for further education and career advancement in the field.
Course Syllabus
Introduction
Business Growth: Bookings, TCV, ACV, ARR and Revenue
Product Stickiness: Retention, Churn, Renewal and Cohort Analysis
Unit Economics: Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
Profit and Loss (P&L Financial Metrics)
SaaS Metrics Dashboard
Resources
