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Updated in [July 17th, 2023]
Learners of this course will gain a comprehensive understanding of the fundamentals of business strategy, including the ability to analyze the competitive context of an organization, develop a strategic plan, and make reasoned and reasonable recommendations for how the organization should position itself and what actions it should take to maximize value creation. They will also gain experience in applying the theory and frameworks to real-world scenarios, as well as the expertise to effectively communicate their findings and recommendations to stakeholders.
Course Syllabus
Introduction to Strategic Analysis
Understanding Competitive Markets
Analyzing Industry Structure
Analyzing Firm Capabilities
Analyzing Competitive Dynamics
Determining Competitive Positioning
Determining Firm Scope