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Updated in [April 29th, 2023]

What skills and knowledge will you acquire during this course?
Skills and knowledge that will be acquired during this course include:
- Responding to users with Artificial Intelligence
- Setting up behavioral retargeting to drive sales
- Adding up-sells to an e-commerce bot
- Automatically migrating user data to MailChimp & Google Sheets
- Analyzing bot trends to improve conversion rates
- Growing reachable users with Facebook Ads
- Using JSON plugins to expand functionality
- Hiding Chatfuel branding
- Transferring ownership of a bot to a client without their password
- Personalizing messages with predefined user data
- Onboarding new users quickly
- Adding GIFs and emojis to a bot
- Integrating native audio & video to a bot

How does this course contribute to professional growth?
This course on building a Facebook Chatbot in Chatfuel contributes to professional growth by providing comprehensive knowledge and skills in monetizing Messenger for brands and businesses. Participants will learn how to respond to users with Artificial Intelligence, set up behavioral retargeting to drive sales, add up-sells to e-commerce bots, analyze bot trends to improve conversion rates, and grow their reachable users with Facebook Ads. Additionally, the course covers topics such as integrating plugins, personalizing messages with user data, onboarding new users quickly, and adding GIFs and emojis to bots. By leveraging the potential of Facebook Messenger chatbots, professionals can take advantage of the platform's high user engagement, personalized sales pitches, and increased open rates compared to email marketing. This course is suitable for brand consultants, social media marketing agencies, and small business owners looking to enhance their digital marketing strategies and generate revenue through Messenger bots.

Is this course suitable for preparing further education?
This course is suitable for preparing further education as it provides comprehensive guidance on building a Facebook Chatbot in Chatfuel. The course covers various topics such as responding to users with Artificial Intelligence, setting up behavioral retargeting to drive sales, analyzing bot trends to improve conversion rates, and integrating various functionalities like GIFs and emojis. Building Facebook Messenger chatbots is considered a significant marketing trend, and this course aims to help digital marketers, brand consultants, social media marketing agencies, and small business owners stand out from the competition and monetize their conversations inside Messenger.