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Updated in [July 03rd, 2023]

This course provides an overview of Chatfuel, the leading platform for building Messenger bots for business. Students will learn how to generate, qualify, and nurture leads on autopilot, build automated sales funnels in Facebook Messenger, provide instant answers to people who message their business page, convert people who comment on their Facebook posts into bot subscribers, identify bottlenecks in the customer journey to optimize retention and user experience, communicate bot subscriber data with other platforms, such as Shopify and MailChimp, and run Messenger ads to dramatically reduce costs and increase return on ad spend. By the end of the course, students will have the skills and knowledge to launch their own Messenger bot and start producing meaningful business results.

[Application]
After taking this course, students will be able to apply their knowledge to automate their company's sales, customer support, and lead qualification processes. They will be able to generate, qualify, and nurture leads on autopilot, build automated sales funnels in Facebook Messenger, provide instant answers to people who message their business page, convert people who comment on their Facebook posts into bot subscribers, identify bottlenecks in the customer journey to optimize retention and user experience, communicate bot subscriber data with other platforms, such as Shopify and MailChimp, and run Messenger ads to dramatically reduce costs and increase return on ad spend.

[Career Path]
The career path recommended to learners of this course is Chatfuel Bot Developer. A Chatfuel Bot Developer is responsible for creating and managing automated chatbot conversations for businesses using the Chatfuel platform. They must have a strong understanding of the Chatfuel platform, as well as the ability to create and maintain automated conversations that are tailored to the needs of the business. They must also be able to troubleshoot any issues that arise with the chatbot.

The development trend for Chatfuel Bot Developers is to become more specialized in the platform and to be able to create more complex conversations. As businesses become more reliant on chatbots, the demand for Chatfuel Bot Developers will increase. Additionally, as the platform evolves, Chatfuel Bot Developers will need to stay up to date on the latest features and capabilities of the platform in order to create the most effective conversations for businesses.

[Education Path]
The recommended educational path for learners of this course is to pursue a degree in Business Administration with a focus on Digital Marketing. This degree will provide learners with the knowledge and skills needed to create and manage successful digital marketing campaigns, including the use of Messenger bots. Learners will gain an understanding of the fundamentals of digital marketing, including search engine optimization, content marketing, and social media marketing. They will also learn how to use analytics to measure the success of their campaigns and how to use Messenger bots to automate sales, customer support, and lead qualification processes.

The development trend of this degree is to focus on the use of artificial intelligence and machine learning to create more sophisticated and effective digital marketing campaigns. Learners will learn how to use AI and machine learning to optimize their campaigns and create more personalized experiences for their customers. They will also learn how to use AI and machine learning to automate customer service and lead qualification processes. Additionally, learners will gain an understanding of the ethical implications of using AI and machine learning in digital marketing.