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Updated in [April 26th, 2023]
The Content Marketing Foundations Online Class provides an overview of the fundamentals of content marketing. Students will learn what content marketing is, how to develop a content strategy, and how to choose the appropriate type of content. Additionally, the class will cover suggestions for effective storytelling, using owned and shared media to promote, using both earned and paid media to promote, creating new content, and using content to convey thought leadership. This class is designed to provide students with the foundational knowledge and skills necessary to create and promote content in a variety of contexts.
[Applications]
After taking this course, students should be able to apply the concepts of content marketing to their own businesses. They should be able to develop a content strategy, choose the appropriate type of content, create content, and use owned and shared media to promote it. Additionally, they should be able to use both earned and paid media to promote their content, create new content, and use content to convey thought leadership. Finally, they should be able to use storytelling to effectively communicate their message.
[Career Paths]
1. Content Strategist: Content Strategists are responsible for developing and executing content strategies that align with the overall business objectives. They are responsible for researching, creating, and managing content that is both engaging and effective. They must be able to identify target audiences, create content that resonates with them, and measure the success of their efforts. As content marketing continues to grow in importance, the demand for content strategists is expected to increase.
2. Content Writer: Content Writers are responsible for creating content that is both engaging and effective. They must be able to research topics, create content that is both informative and entertaining, and optimize content for search engine optimization (SEO). As content marketing continues to grow in importance, the demand for content writers is expected to increase.
3. Social Media Manager: Social Media Managers are responsible for managing the social media accounts of a company or organization. They must be able to create content that is both engaging and effective, as well as monitor and respond to comments and messages. As social media continues to grow in importance, the demand for social media managers is expected to increase.
4. Digital Marketer: Digital Marketers are responsible for developing and executing digital marketing strategies that align with the overall business objectives. They must be able to identify target audiences, create content that resonates with them, and measure the success of their efforts. As digital marketing continues to grow in importance, the demand for digital marketers is expected to increase.
[Education Paths]
1. Bachelor of Arts in Communications: This degree path focuses on the fundamentals of communication, including writing, public speaking, and media relations. It also covers topics such as digital media, marketing, and advertising. This degree path is ideal for those interested in content marketing, as it provides the necessary skills to create and promote content effectively. Additionally, the degree path is becoming increasingly popular as the demand for content marketing professionals grows.
2. Master of Science in Digital Marketing: This degree path focuses on the use of digital marketing tools and strategies to create and promote content. It covers topics such as search engine optimization, social media marketing, and content analytics. This degree path is ideal for those interested in content marketing, as it provides the necessary skills to create and promote content effectively. Additionally, the degree path is becoming increasingly popular as the demand for content marketing professionals grows.
3. Bachelor of Science in Business Administration: This degree path focuses on the fundamentals of business, including finance, accounting, and management. It also covers topics such as marketing, advertising, and digital media. This degree path is ideal for those interested in content marketing, as it provides the necessary skills to create and promote content effectively. Additionally, the degree path is becoming increasingly popular as the demand for content marketing professionals grows.
4. Master of Arts in Digital Media: This degree path focuses on the use of digital media tools and strategies to create and promote content. It covers topics such as web design, video production, and content analytics. This degree path is ideal for those interested in content marketing, as it provides the necessary skills to create and promote content effectively. Additionally, the degree path is becoming increasingly popular as the demand for content marketing professionals grows.
Course Syllabus
Setting strategic goals
Defining your audience
