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Updated in [April 26th, 2023]

This course, Copywriting Essentials for Email Newsletters, provides an overview of the essential elements of creating a successful email newsletter. It guides learners through the various online tools available, the various types of email newsletters they can create, and which work best for their goals. Learners will explore how to define their target audience and how to use the analysis to develop their voice and content.

The course also covers the five email copywriting principles, how to write the first draft, and how to master the editing process. It explains the essential components of an email newsletter as well as best practises for writing each one. Learners will understand and develop their brand voice for use in their copy, and learn how to overcome writer's block. Tips on how to put together the newsletter and integrate it with their social media output are also shared.

Finally, learners will learn how to optimise and even monetize their emails. The course concludes with learners sending out the first issue of their newsletter via MailChimp.

[Applications]
After completing this course, students will be able to apply the knowledge they have gained to create effective email newsletters for their business. They will be able to define their target audience, develop their brand voice, and create content that resonates with their readers. They will also be able to use the various online tools available to optimise and monetise their emails. Finally, they will be able to use MailChimp to send out the first issue of their newsletter.

[Career Paths]
1. Copywriter: Copywriters are responsible for creating compelling and engaging content for email newsletters. They must be able to craft copy that resonates with the target audience and drives desired action. Copywriters must also be able to develop a brand voice and use it consistently across all email newsletters. As the demand for digital content continues to grow, copywriters are in high demand and the job outlook is expected to remain strong.

2. Email Marketing Manager: Email marketing managers are responsible for developing and executing email marketing campaigns. They must be able to create effective email newsletters that are tailored to the target audience and drive desired action. They must also be able to track and analyze the performance of email campaigns and make adjustments as needed. As the demand for digital marketing continues to grow, email marketing managers are in high demand and the job outlook is expected to remain strong.

3. Email Designer: Email designers are responsible for creating visually appealing email newsletters that are optimized for mobile devices. They must be able to design emails that are both aesthetically pleasing and functional. They must also be able to create emails that are optimized for different email clients and devices. As the demand for digital marketing continues to grow, email designers are in high demand and the job outlook is expected to remain strong.

4. Email Automation Specialist: Email automation specialists are responsible for setting up and managing automated email campaigns. They must be able to create automated emails that are tailored to the target audience and drive desired action. They must also be able to track and analyze the performance of automated email campaigns and make adjustments as needed. As the demand for digital marketing continues to grow, email automation specialists are in high demand and the job outlook is expected to remain strong.

[Education Paths]
1. Bachelor of Arts in Creative Writing: This degree path focuses on developing the skills necessary to write creatively and effectively. It covers topics such as narrative structure, character development, and the use of language. Students learn how to craft stories, poems, and other forms of creative writing. This degree path is becoming increasingly popular as more businesses are looking for creative writers to create engaging content for their newsletters.

2. Bachelor of Science in Journalism: This degree path focuses on the fundamentals of journalism, such as news gathering, reporting, and writing. Students learn how to research and write stories, as well as how to use the latest technology to create engaging content. This degree path is becoming increasingly popular as more businesses are looking for journalists to create content for their newsletters.

3. Master of Arts in Digital Media: This degree path focuses on the use of digital media to create engaging content. Students learn how to use various digital tools to create content for newsletters, websites, and other digital platforms. This degree path is becoming increasingly popular as more businesses are looking for digital media professionals to create content for their newsletters.

4. Master of Science in Communication: This degree path focuses on the fundamentals of communication, such as public speaking, interpersonal communication, and media relations. Students learn how to effectively communicate with their target audience and how to create content that resonates with them. This degree path is becoming increasingly popular as more businesses are looking for communication professionals to create content for their newsletters.

Course Syllabus

Goals and Tools for This Course

Different Types of Email Newsletters

Understand Your Audience