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Updated in [April 26th, 2023]

This online course, How to Create Good Online Content, offered by FutureLearn, provides an overview of the strategies and components of social media strategy. Participants will learn how to use various media formats to create compelling online content, as well as the direct and indirect activities that contribute to an online presence. The course will also cover how to classify communications strategies and develop a plan for an effective online presence. By the end of the course, participants will have a better understanding of how to create good online content.

[Applications]
The application of this course can be seen in the development of an effective online presence. After taking this course, participants will be able to define social media strategy and its components, describe how various media formats are used to create compelling online content, explain the direct and indirect activities that contribute to online presence, classify communications strategies, and develop a plan for an effective online presence. This course can be used to help businesses create an effective online presence and reach their target audience. Additionally, this course can be used to help individuals create an effective online presence and build their personal brand.

[Career Paths]
1. Social Media Strategist: A social media strategist is responsible for developing and executing a comprehensive social media strategy for an organization. They are responsible for creating content, managing campaigns, and analyzing data to ensure that the organization’s social media presence is effective. As the use of social media continues to grow, the demand for social media strategists is expected to increase.

2. Content Creator: Content creators are responsible for creating content for an organization’s website, blog, and social media channels. They must be able to create compelling content that engages the audience and drives traffic to the organization’s website. As the demand for online content continues to grow, the demand for content creators is expected to increase.

3. Digital Marketer: Digital marketers are responsible for developing and executing digital marketing campaigns. They must be able to create campaigns that are effective and engaging, and that drive traffic to the organization’s website. As the use of digital marketing continues to grow, the demand for digital marketers is expected to increase.

4. SEO Specialist: SEO specialists are responsible for optimizing websites for search engine optimization (SEO). They must be able to analyze data and develop strategies to ensure that the organization’s website is optimized for search engine rankings. As the use of SEO continues to grow, the demand for SEO specialists is expected to increase.

[Education Paths]
1. Bachelor of Science in Digital Media: This degree program focuses on the development of digital media content, such as websites, videos, and interactive media. Students learn how to create and manage digital media projects, as well as how to use digital media to communicate effectively. This degree is becoming increasingly popular as digital media becomes more important in the workplace.

2. Master of Science in Social Media Marketing: This degree program focuses on the use of social media to promote products and services. Students learn how to create and manage social media campaigns, as well as how to measure the success of those campaigns. This degree is becoming increasingly popular as businesses look to capitalize on the power of social media.

3. Bachelor of Science in Web Design and Development: This degree program focuses on the development of websites and web applications. Students learn how to create and manage websites, as well as how to use web technologies to create engaging user experiences. This degree is becoming increasingly popular as businesses look to capitalize on the power of the web.

4. Master of Science in Digital Marketing: This degree program focuses on the use of digital marketing techniques to promote products and services. Students learn how to create and manage digital marketing campaigns, as well as how to measure the success of those campaigns. This degree is becoming increasingly popular as businesses look to capitalize on the power of digital marketing.