YouTube Channel Growth Strategy

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Cost

Paid
Provider

Domestika
Certificate

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Language

English
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Duration

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2.0

2,800 Ratings

This course explores the potential of YouTube for content creators and teaches how to build a successful YouTube channel for brands. You will learn about YouTube's algorithm, how to find your niche, and how to brand your channel. The course covers defining the content pillars of your channel, optimizing videos and channels, creating a strategy, and monitoring metrics to achieve your objectives. Additionally, you will learn how to organize the information you've gathered into a client-ready presentation.

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Course Overview

❗The content presented here is sourced directly from Domestika platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [April 26th, 2023]

This course provides an overview of YouTube Channel Growth Strategy. Participants will explore YouTube’s potential for content creators and learn why building a channel is of benefit to brands. Marija will use a case study of a client's brief to demonstrate how to gather information about your audience, competitors, and goals. Participants will define the pillars of their channel's content and determine which types of videos to include to meet their goals. They will also understand how YouTube ranks videos and learn how to optimise their content. Other aspects of their video, such as tags, thumbnails, keywords, and more, will be discussed. Participants will learn how to optimise their videos and channels before combining everything they've learned to create their strategy. They will also learn what to include and avoid in their YouTube channel strategy, as well as which metrics to monitor in order to achieve their objectives. Finally, participants will learn how to reorganise the information they've gathered into a client-ready presentation.

[Applications]
After this course, participants can apply the knowledge they have gained to create a YouTube channel growth strategy for their own brand. They can use the case study provided to gather information about their audience, competitors, and goals. They can also define the pillars of their channel's content and determine which types of videos to include to meet their goals. Participants can also learn how to optimise their videos and channels, as well as which metrics to monitor in order to achieve their objectives. Finally, they can reorganise the information they have gathered into a client-ready presentation.

[Career Paths]
1. YouTube Content Creator: YouTube content creators are responsible for creating, editing, and publishing videos on YouTube. They must be knowledgeable about the platform’s algorithm and have an understanding of how to optimize content for maximum reach. Content creators must also be able to create engaging content that resonates with their target audience. As YouTube continues to grow in popularity, the demand for content creators is expected to increase.

2. YouTube Channel Manager: YouTube channel managers are responsible for managing and growing a YouTube channel. They must be knowledgeable about the platform’s algorithm and have an understanding of how to optimize content for maximum reach. Channel managers must also be able to create engaging content that resonates with their target audience. As YouTube continues to grow in popularity, the demand for channel managers is expected to increase.

3. YouTube Video Editor: YouTube video editors are responsible for editing videos for YouTube channels. They must be knowledgeable about the platform’s algorithm and have an understanding of how to optimize content for maximum reach. Video editors must also be able to create engaging content that resonates with their target audience. As YouTube continues to grow in popularity, the demand for video editors is expected to increase.

4. YouTube Strategist: YouTube strategists are responsible for developing and implementing strategies for YouTube channels. They must be knowledgeable about the platform’s algorithm and have an understanding of how to optimize content for maximum reach. Strategists must also be able to create engaging content that resonates with their target audience. As YouTube continues to grow in popularity, the demand for strategists is expected to increase.

[Education Paths]
1. Bachelor's Degree in Digital Media: A Bachelor's Degree in Digital Media is a great way to learn the fundamentals of digital media, including video production, graphic design, web design, and more. This degree will also teach you the basics of marketing and advertising, which are essential for creating a successful YouTube channel. Additionally, this degree will provide you with the skills to create engaging content and optimize your videos for maximum reach.

2. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing is a great way to learn the advanced techniques of digital marketing, including SEO, content marketing, and social media marketing. This degree will also teach you the fundamentals of analytics and data-driven decision making, which are essential for creating a successful YouTube channel. Additionally, this degree will provide you with the skills to create engaging content and optimize your videos for maximum reach.

3. Certificate in YouTube Channel Growth Strategy: A Certificate in YouTube Channel Growth Strategy is a great way to learn the specific techniques of growing a YouTube channel. This certificate will teach you the fundamentals of YouTube's algorithm, how to create engaging content, and how to optimize your videos for maximum reach. Additionally, this certificate will provide you with the skills to create a comprehensive YouTube channel growth strategy.

4. Online Course in YouTube Channel Growth Strategy: An Online Course in YouTube Channel Growth Strategy is a great way to learn the specific techniques of growing a YouTube channel. This course will teach you the fundamentals of YouTube's algorithm, how to create engaging content, and how to optimize your videos for maximum reach. Additionally, this course will provide you with the skills to create a comprehensive YouTube channel growth strategy.

Course Syllabus

Why YouTube?

Types of Channels

Branding of YouTube Channel

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