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Updated in [July 21st, 2023]
This course, How to Start a Cosmetic Business at Home, will provide an overview of the steps needed to start an indie beauty business from the comfort of one's own home. Formula Botanica CEO Lorraine Dallmeier will walk participants through the process, beginning with how to think like a beauty entrepreneur and create a strong brand. The course will then cover deciding on a business model and manufacturing strategy, sorting business finances, creating a retail strategy, and creating a strong PR, marketing, and sales strategy. Finally, participants will learn how to write a beauty business plan. The course will also provide links to additional resources, such as a free foundation course and Formula Botanica's blog, Instagram, Twitter, Facebook, podcast, and website.