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Updated in [August 18th, 2023]
Skills and Knowledge:
This course will provide students with the skills and knowledge necessary to effectively handle a public relations crisis in the oil and gas industry. Students will learn how to prepare messages, answer questions, and speak in sound bites. They will also learn how to avoid disastrous sound bites and off-message quotes that have cost other energy companies billions of dollars in market cap in the past. Additionally, students will gain an understanding of crisis management, media training, reputation management, and nonverbal communication.
Professional Growth:
This course contributes to professional growth by providing oil and gas industry executives with the knowledge and skills necessary to effectively handle media during a Public Relations crisis. It offers real-world examples and advice on how to prepare messages, answer questions, and speak in sound bites. Additionally, it provides an understanding of how to avoid disastrous sound bites and off-message quotes that have cost other energy companies billions of dollars in market cap in the past. By taking this course, executives will be better prepared to face the media in the event of a Public Relations crisis, helping to protect their company's brand and reputation.
Further Education:
This Public Relations: Crisis Communications Oil and Gas Industry course is suitable for preparing further education as it provides comprehensive information on crisis communications and media relations. It covers topics such as public relations, press release writing, media relations, crisis management, media training, and reputation management. The instructor also provides a 100% Money-Back Guarantee and an enhanced guarantee, making it a reliable and trustworthy course. Additionally, the course has received positive reviews from Udemy students, further demonstrating its effectiveness.
Course Syllabus
The Crucial Steps in Planning for a Crisis
How to Have a Convincing Message
Answering Questions and Holding Press Conferences
Sound Bites and Quotes
Final Preparations
Housekeeping Matters