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Updated in [April 26th, 2023]
Welcome to Email and Newsletter Marketing Foundations Online Class! In this course, you will learn the fundamentals of email and newsletter marketing. You will gain an understanding of the purpose of email marketing, the importance of segmentation strategies, and the best strategies for testing emails on mobile and desktop devices. You will also learn how to determine two metrics that can be used to determine the types of emails that people interact with.
Possible Development Directions: After completing this course, you will have a better understanding of email and newsletter marketing. You will be able to create effective email campaigns, segment your audience, and test emails on different devices. You will also be able to measure the success of your campaigns and determine which types of emails are most effective.
Related Learning Suggestions: To further your knowledge of email and newsletter marketing, you may want to consider taking courses on topics such as email automation, email list building, and email copywriting. You may also want to explore topics such as email design, email deliverability, and email analytics. With the knowledge gained from this course, you will be well-equipped to take your email marketing to the next level.
Course Syllabus
Defining email marketing
Considering the advantages