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Updated in [July 20th, 2023]
Diane von Furstenberg's course, Building a Fashion Brand, provides an in-depth look at the fashion industry and how to create a successful fashion brand. Students will learn how to find design inspiration, market position their product and brand, create their brand DNA, build brand loyalty, interact with customers through social media, choose brand partnerships, and more. Diane will also discuss her own sources of inspiration, influences, and career goals, as well as how she launched her iconic wrap dress. Through this course, students will gain valuable insight into the fashion industry and be inspired to begin designing their own brand and life.
Course Syllabus
Discovering the Industry
Developing Your Product - Part 1
Developing Your Product - Part 2
Product and Market Research
Building Your Brand DNA
Taking Your Brand Into The World
Connecting With Your Consumer
Using Social Media
Brand Extensions
Student Session: Catherine
Student Session: Danny
Diane’s Journey - Part 1
Diane’s Journey - Part 2
Mental Toughness
Diane’s Third Act
