❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

This course, Management of Fashion and Luxury Companies, provides students with an in-depth understanding of the fashion and luxury industry. Students will learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Through case studies, students will explore the balancing act between tradition and innovation, expertise and experimentation, and casual and stylish. They will also gain insight into the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets.

The course will be taught by industry influent experts, who will provide students with a comprehensive overview of the fashion and luxury industry. Students will travel through business models, international development, and product categories, and gain an understanding of how to increase the brand value by nurturing the brand heritage and staying fresh, relevant, and contemporary in the global marketplace.

At the end of the course, students will have a comprehensive understanding of the fashion and luxury industry, and be able to apply their knowledge to their own businesses. They will also have the skills to develop and implement strategies to increase the brand value of fashion and luxury companies.

[Applications]
The application of this course can be seen in the development of strategies for fashion and luxury companies. Participants can learn how to balance tradition and innovation, expertise and experimentation, and casual and stylish elements to increase the brand value. They can also gain insight into the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets. With this knowledge, participants can develop strategies to help fashion and luxury companies stay relevant and competitive in the global marketplace.

[Career Paths]
1. Brand Manager: Brand Managers are responsible for developing and executing marketing strategies for a brand or product. They are in charge of creating campaigns, analyzing market trends, and managing the brand’s reputation. As the fashion and luxury industry continues to grow, the demand for Brand Managers is expected to increase.

2. Retail Manager: Retail Managers are responsible for overseeing the day-to-day operations of a retail store. They are in charge of managing staff, ensuring customer satisfaction, and developing strategies to increase sales. With the rise of e-commerce, Retail Managers must be able to adapt to the changing retail landscape.

3. Digital Marketing Manager: Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. They are in charge of creating content, managing social media accounts, and analyzing data to optimize campaigns. As the fashion and luxury industry continues to move online, the demand for Digital Marketing Managers is expected to increase.

4. Product Manager: Product Managers are responsible for developing and launching products. They are in charge of researching customer needs, developing product features, and managing the product lifecycle. As the fashion and luxury industry continues to expand, the demand for Product Managers is expected to increase.

[Education Paths]
1. Bachelor of Business Administration in Fashion and Luxury Management: This degree program provides students with the knowledge and skills to understand the business of fashion and luxury. Students will learn about the history and development of the fashion and luxury industry, the principles of marketing and branding, and the strategies used to create and sustain successful fashion and luxury brands. This degree program also covers topics such as product development, retail management, and international business. As the fashion and luxury industry continues to grow, this degree program will help students stay ahead of the curve and prepare them for a successful career in the industry.

2. Master of Science in Fashion and Luxury Management: This degree program provides students with a deeper understanding of the fashion and luxury industry. Students will learn about the principles of marketing and branding, the strategies used to create and sustain successful fashion and luxury brands, and the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets. This degree program also covers topics such as product development, retail management, and international business. With the increasing demand for fashion and luxury professionals, this degree program will help students stay ahead of the curve and prepare them for a successful career in the industry.

3. Master of Business Administration in Fashion and Luxury Management: This degree program provides students with the knowledge and skills to understand the business of fashion and luxury. Students will learn about the history and development of the fashion and luxury industry, the principles of marketing and branding, and the strategies used to create and sustain successful fashion and luxury brands. This degree program also covers topics such as product development, retail management, and international business. As the fashion and luxury industry continues to grow, this degree program will help students stay ahead of the curve and prepare them for a successful career in the industry.

4. Doctor of Philosophy in Fashion and Luxury Management: This degree program provides students with an in-depth understanding of the fashion and luxury industry. Students will learn about the principles of marketing and branding, the strategies used to create and sustain successful fashion and luxury brands, and the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets. This degree program also covers topics such as product development, retail management, and international business. With the increasing demand for fashion and luxury professionals, this degree program will help students stay ahead of the curve and prepare them for a successful career in the industry.