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Updated in [March 06th, 2023]

This course provides an overview of the next generation of Google Analytics. Participants will learn how to use the latest version of Google Analytics to take their measurement strategy to the next level. They will also learn how to set up a Google Analytics 4 property for their business.

By the end of the course, participants will be able to explain how Google Analytics 4 properties address their measurement needs, describe the key differences between Google Analytics 4 properties and Universal Analytics properties, navigate the features and interface in Google Analytics 4 properties, and set up Google Analytics 4 properties for their business.

[Applications]
After completing this course, learners will be able to apply their knowledge of Google Analytics 4 properties to their business. They will be able to set up a Google Analytics 4 property for their business, explain how Google Analytics 4 properties address their measurement needs, and describe the key differences between Google Analytics 4 properties and Universal Analytics properties. Additionally, they will be able to navigate the features and interface in Google Analytics 4 properties.

[Career Paths]
Career Paths:
1. Digital Analytics Manager: Digital Analytics Managers are responsible for overseeing the implementation and maintenance of digital analytics tools, such as Google Analytics 4 properties. They are also responsible for developing and executing data-driven strategies to improve the performance of digital marketing campaigns. As the use of digital analytics tools continues to grow, the demand for Digital Analytics Managers is expected to increase.

2. Data Analyst: Data Analysts are responsible for analyzing data to identify trends and insights that can be used to inform business decisions. They use a variety of tools, such as Google Analytics 4 properties, to collect and analyze data. As businesses become increasingly data-driven, the demand for Data Analysts is expected to grow.

3. Digital Marketing Strategist: Digital Marketing Strategists are responsible for developing and executing strategies to increase the visibility and reach of a business’s digital presence. They use a variety of tools, such as Google Analytics 4 properties, to measure the performance of digital marketing campaigns and make data-driven decisions. As businesses continue to invest in digital marketing, the demand for Digital Marketing Strategists is expected to increase.

4. Web Developer: Web Developers are responsible for creating and maintaining websites. They use a variety of tools, such as Google Analytics 4 properties, to measure the performance of websites and make data-driven decisions. As businesses continue to invest in digital marketing, the demand for Web Developers is expected to increase.

[Education Paths]
1. Bachelor's Degree in Data Science: Data science is a rapidly growing field that combines mathematics, statistics, computer science, and other disciplines to analyze and interpret large datasets. With a Bachelor's Degree in Data Science, you will learn how to use data to solve complex problems, develop predictive models, and create visualizations. You will also gain an understanding of the latest technologies and tools used in data science, such as machine learning, artificial intelligence, and natural language processing.

2. Master's Degree in Business Analytics: Business analytics is a field that focuses on using data to make better business decisions. With a Master's Degree in Business Analytics, you will learn how to use data to identify trends, develop strategies, and optimize operations. You will also gain an understanding of the latest technologies and tools used in business analytics, such as predictive analytics, data mining, and data visualization.

3. Master's Degree in Digital Marketing: Digital marketing is a rapidly growing field that combines marketing, technology, and analytics to reach customers online. With a Master's Degree in Digital Marketing, you will learn how to use data to create effective campaigns, optimize customer experiences, and measure the success of your efforts. You will also gain an understanding of the latest technologies and tools used in digital marketing, such as search engine optimization, social media marketing, and content marketing.

4. Doctoral Degree in Data Science: Data science is a rapidly evolving field that requires advanced knowledge and skills. With a Doctoral Degree in Data Science, you will learn how to use data to develop innovative solutions, create predictive models, and analyze complex datasets. You will also gain an understanding of the latest technologies and tools used in data science, such as machine learning, artificial intelligence, and natural language processing.