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Updated in [March 06th, 2023]

This course, Measure Your Marketing with Google Analytics, provides an overview of how to use Google Analytics to measure the effectiveness of your online marketing efforts. Learners will gain an understanding of key measurement features in Analytics, how to navigate the Advertising workspace in their Analytics account, and how to set up conversions and audiences in Analytics to measure and gain insights into their business objectives. Upon completion of this course, learners will be able to use data and modeling to address their measurement needs and get more return from their online marketing efforts.

[Applications]
Upon completing this course, learners will be able to apply their knowledge of Google Analytics to measure their marketing efforts. They will be able to navigate the Advertising workspace in their Analytics account, describe how Analytics can use data and modeling to address their measurement needs, and set up conversions and audiences in Analytics to measure and gain insights into their business objectives.

[Career Paths]
1. Digital Marketing Analyst: Digital marketing analysts use Google Analytics to measure the effectiveness of online marketing campaigns and to gain insights into customer behavior. They analyze data to identify trends and develop strategies to optimize campaigns and maximize ROI. As digital marketing continues to grow, the demand for digital marketing analysts is expected to increase.

2. Data Scientist: Data scientists use Google Analytics to analyze large datasets and uncover insights that can be used to inform business decisions. They use predictive analytics to identify trends and develop models to forecast future outcomes. As businesses become increasingly data-driven, the demand for data scientists is expected to grow.

3. Web Developer: Web developers use Google Analytics to track website performance and user behavior. They use the data to identify areas of improvement and develop strategies to optimize the user experience. As businesses continue to invest in digital marketing, the demand for web developers is expected to increase.

4. SEO Specialist: SEO specialists use Google Analytics to track website performance and identify areas of improvement. They use the data to optimize content and develop strategies to improve search engine rankings. As businesses continue to invest in digital marketing, the demand for SEO specialists is expected to increase.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to become a successful digital marketer. This degree program typically covers topics such as digital marketing strategy, search engine optimization, social media marketing, content marketing, and analytics. With the rise of digital marketing, this degree path is becoming increasingly popular and is a great way to stay ahead of the curve.

2. Master's Degree in Business Analytics: A Master's Degree in Business Analytics is a great way to gain the skills and knowledge needed to become a successful data analyst. This degree program typically covers topics such as data mining, predictive analytics, machine learning, and data visualization. With the rise of big data, this degree path is becoming increasingly popular and is a great way to stay ahead of the curve.

3. Certificate in Google Analytics: A Certificate in Google Analytics is a great way to gain the skills and knowledge needed to become a successful Google Analytics user. This certificate program typically covers topics such as setting up and configuring Google Analytics, creating custom reports, and analyzing data. With the rise of digital marketing, this certificate path is becoming increasingly popular and is a great way to stay ahead of the curve.

4. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to become a successful digital marketer. This degree program typically covers topics such as digital marketing strategy, search engine optimization, social media marketing, content marketing, and analytics. With the rise of digital marketing, this degree path is becoming increasingly popular and is a great way to stay ahead of the curve.

Course Syllabus

Pre-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.

Practice with the Analytics Demo Account : Get familiar with Analytics by exploring the Google Analytics demo account. Follow the instructions in the link to gain access to the Analytics demo account. Once you gain access, you'll be ready to go on a guided tour of the different features, where you can explore fully functioning Analytics properties. (Don't worry you can't break anything!)

Get Familiar with Marketing Data in Analytics : Discover how Analytics can give you the measurement insighs you need to help you meet your marketing objectives. Learn how to use attribution reports, conversions, and audiences, and how to use Analytics with Google Ads. Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

Post-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.