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Updated in [October 18th, 2023]

What does this course tell? (Please note that the following overview content is from the original platform) Partnering with influencers is one of the many ways your organization can build trust. Influencers are individuals with a loyal audience that follow them to be entertained, educated, and to get relevant recommendations.Influencer marketing is when a company partners with an influencer to highlight the organization’s products and services to gain the attention of their audience and with the right approach, drive interactions, convert leads and generate sales.Join Brian Honigman, a leading marketing consultant, Skillshare instructor, and an NYU adjunct marketing professor, to learn how to embrace influencer marketing for business.This class will teach you the in’s and outs of influencer marketing and how to develop your own campaigns to drive meaningful results for your business.In addition, you’ll learn how to find relevant influencers, how to choose the right one for your organization, and the best ways to compensate and collaborate with them.If you’re looking to reach more of the right people interested in your offerings, then dive into this course to learn how to successfully and strategically invest in influencer marketing. We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it: (Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.) What skills and knowledge will you acquire during this course? During this course, learners will acquire the following skills and knowledge: 1. Understanding Influencer Marketing: Learners will gain a comprehensive understanding of what influencer marketing is and how it can benefit their organization. They will learn how partnering with influencers can help build trust and reach a wider audience. 2. Creating Impactful Campaigns: Learners will learn how to develop their own influencer marketing campaigns that drive meaningful results for their business. They will understand the key elements of a successful campaign and how to effectively plan and execute it. 3. Finding Relevant Influencers: Learners will learn strategies and techniques to identify and find relevant influencers for their organization. They will understand the importance of aligning the influencer's audience with their target audience and how to research and evaluate potential influencers. 4. Choosing the Right Influencer: Learners will learn how to choose the right influencer for their organization. They will understand the criteria to consider when selecting an influencer, such as audience demographics, engagement rates, and brand alignment. 5. Compensation and Collaboration: Learners will gain insights into the best practices for compensating and collaborating with influencers. They will learn about different compensation models, negotiation techniques, and how to establish a mutually beneficial partnership with influencers. 6. Driving Interactions, Leads, and Sales: Learners will learn strategies to drive interactions, convert leads, and generate sales through influencer marketing. They will understand how to leverage influencers' credibility and reach to effectively promote their products or services. By the end of this course, learners will have a solid foundation in influencer marketing and the skills to create impactful campaigns that can help their organization reach more of the right people and achieve their business goals. Who will benefit from this course? This course will benefit marketing professionals, business owners, and entrepreneurs who are interested in leveraging influencer marketing to promote their products or services. It is also suitable for individuals who work in advertising, public relations, or social media management. Additionally, professionals in the digital marketing industry who want to expand their skill set and stay up-to-date with the latest marketing trends will find value in this course.

Course Syllabus

Introduction: Influencer Marketing

Completing the Class Project

Types of Influencer Campaigns

Setting Campaign Goals

Finding Relevant Influencers

Selecting the Right Influencers

Contacting Influencers

Compensating Influencers

Collaborating on a Campaign

Measuring an Influencer’s Impact

Reviewing an Example Campaign

Conclusion: Staying Relevant