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Updated in [October 18th, 2023]
What does this course tell?
(Please note that the following overview content is from the original platform)
Class Overview:Welcome to "Influencer Marketing Mastery" on Skillshare! In today's rapidly evolving digital landscape, influencer marketing has become a driving force behind successful branding and marketing strategies. In this comprehensive course, we will dive deep into the world of influencer marketing, equipping you with the knowledge and skills needed to excel in this dynamic field.What You Will Learn:Discover how to identify and collaborate with thousands of influencers across popular social platforms, including TikTok, YouTube, Instagram, Twitter, and Facebook.Learn the art of crafting viral influencer marketing campaigns from scratch.Master the art of reaching out to influencers and negotiating mutually beneficial deals.Develop effective influencer marketing strategies that captivate your target audience.Gain insights into measuring and analyzing the results of your influencer campaigns.Why You Should Take This Class:In today's digital era, social media platforms like Instagram, TikTok, YouTube, and more have transformed into powerful marketing channels. Brands are partnering with influencers to connect with their audience authentically. This course empowers you to step into the shoes of influencer marketing professionals, enabling you to harness the tremendous potential of this strategy.As an influencer marketing expert, you'll have the knowledge to connect with influencers who resonate with your brand, tap into their dedicated follower base, and see your brand grow exponentially. Join me, [Your Name], and let's embark on this exciting journey together.Who This Class is For:This class is suitable for individuals at all levels, from beginners seeking to understand influencer marketing fundamentals to seasoned marketers aiming to scale their influencer partnerships. No prior experience is necessary; we'll start from the basics and progress to advanced strategies.Materials/Resources:To maximize your learning experience, you'll need access to a computer or mobile device with an internet connection. Throughout the course, I will provide you with valuable resources, including templates, tools, and downloadable materials to support your learning journey.Join me in this hands-on course where theory meets practice. Through real-life examples and engaging case studies, we'll create actual influencer marketing campaigns across Instagram, TikTok, YouTube, Twitter, and Facebook. By the end of this course, you'll have the expertise to conquer the world of influencer marketing and drive your brand to new heights!
We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, you will acquire the following skills and knowledge:
1. Identifying and collaborating with influencers: You will learn how to find and connect with thousands of influencers across popular social platforms such as TikTok, YouTube, Instagram, Twitter, and Facebook.
2. Crafting viral influencer marketing campaigns: You will master the art of creating successful influencer marketing campaigns from scratch, learning the strategies and techniques to make your campaigns go viral.
3. Reaching out to influencers and negotiating deals: You will develop the skills to effectively reach out to influencers and negotiate mutually beneficial partnerships, ensuring that both parties benefit from the collaboration.
4. Developing effective influencer marketing strategies: You will learn how to create influencer marketing strategies that captivate your target audience, ensuring that your brand message resonates with your followers.
5. Measuring and analyzing influencer campaign results: You will gain insights into measuring and analyzing the results of your influencer campaigns, allowing you to assess the success and impact of your marketing efforts.
By the end of this course, you will have the expertise to excel in the field of influencer marketing, enabling you to connect with influencers, tap into their dedicated follower base, and drive your brand to new heights.
Who will benefit from this course?
This course is beneficial for individuals at all levels who are interested in influencer marketing. Beginners will gain a solid understanding of influencer marketing fundamentals, while seasoned marketers will learn advanced strategies to scale their influencer partnerships. No prior experience is necessary as the course starts from the basics and progresses to more advanced techniques.
Professionals in marketing, advertising, public relations, and social media management will benefit from this course as it provides comprehensive knowledge and skills needed to excel in influencer marketing. Entrepreneurs and business owners who want to leverage the power of influencer marketing to grow their brand will also find this course valuable.
Additionally, individuals who aspire to become influencer marketing professionals themselves will benefit from this course. They will learn how to identify and collaborate with influencers across various social platforms, craft viral influencer marketing campaigns, reach out to influencers and negotiate deals, develop effective strategies, and measure and analyze campaign results.
Overall, anyone interested in harnessing the potential of influencer marketing to connect with their target audience and drive brand growth will find this course highly beneficial.
Course Syllabus
Course Preview
Q&A, Resources, Certificate
Meet With Your Instructor
Intro to Section 2: What is it?
What is Influencer Marketing?
History of Influencer Marketing
Benefits and Drawbacks
Future of Influencer Marketing
Section 3: Who Are Influencers
Social Platforms
Nano, Micro, Macro, Mega Influencers
Theme Pages VS Personal Pages
Section: 3 Outro
Section 4: Collaboration Types
Fix-fee: Build Trust
Sampling: Show Off Your Product
Affiliate: Pay Commission, Boost Sales
Voluntary: Free Content Generation
Dynamic Pricing (My Secret Method)
Section 4: Outro
Section 5: Find 1000s of Influencers Instantly
Find TikTokers
Find Instagrammers
Find Twitter (X) Influencers
Find 1000s Instantly (Advanced)
Influencer Databases
Find LinkedIn Influencers
Influencer Platforms
Section 5: Outro
Section 6: Pick Right Influencers
Engagement Rate & Fake Detection
Free Tools To Calculate Engagement
Account Quality
Target Audience (Demographics)
Branding
Sampling, Affiliate, and Payment
Risk Assessment
Section 6: Outro
Section 7: Reach 100s of Influencers
Emailing
Direct Message
Agencies Menagers
Section 7: Outro
Section 8: Briefing Influencers & Creating Campaign
Setting Goals & Objectives
TikTok Creative Center
Facebook Ad Library
How To Brief Properly?
Content Intervention
Breif Example: Ad Creative
Breif Examples: TikTok Challenge
Breif Examples - YouTube
Section 8: Outro
Section 9: Measuring Performance
What Are KPI's
KPI's in Influencer Marketing
How To Track Links
Comparing KPI's With Different Platforms
Excel Sheet: KPI Cost Calculator
Section 9: Outro
Section 10: Case Study, Brand X
Drawing Overall Picture For Brand X
Creating Campaign Strategy
Finding Influencers - TikTokers
Finding Influencer - Instagrammers
Finding Contact Information
Reaching Out & Giving Breif
Pricing & Content Acquisition
Measuring Performance
Section 10: Outro
Section 11: Case Study - LitFit
Drawing Overall Picture
Understanding Affiliate Collaborations
Determine Affiliate Payout
Finding Influencers 1
Finding Influencers 2
Creating an Affiliate System
Contacting Influencers
Section 11: Outro
Congratulations! Now, You Are An Expert
