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Updated in [April 26th, 2023]

This course, Curating Instagram Content: Find Your Niche, is designed to help students increase their understanding of the significance of having a polished social media presence. Mr. Buckley will guide students through the process of designing and developing a visual strategy, including concepts such as colour palette, content consistency, filters, and more. Students will also learn how to conduct research on their chosen topic and how to steer their aesthetic by broadening their interests. Additionally, students will explore the accounts of designers, artists, influencers, studios, and others for reference material.

Students will define the topic on which they want to focus their account and select the best format based on their theme. They will also learn the best methods for increasing their online presence by getting users to discover their account. Mr. Buckley will walk them through the profile settings and posting basics, as well as how to use hashtags effectively and how to create content that inspires viewers to share it with their followers. Students will also learn how to always find relevant and inspiring content to share and how to beat Instagram's algorithm. Finally, students will investigate Instagram's technical side by learning how to interpret analytical data about their profile's growth, discovery, and engagement.

[Applications]
After this course, students can apply their newfound knowledge to curate their own Instagram content. They can use the research techniques they learned to define their chosen topic and create a visual strategy. They can also use the methods taught to increase their online presence and use hashtags effectively. Additionally, they can use the analytical data to track their profile's growth, discovery, and engagement. With this knowledge, students can create content that is both relevant and inspiring, and that will help them beat Instagram's algorithm.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for creating and managing content for social media platforms such as Instagram, Facebook, Twitter, and YouTube. They are responsible for creating content that is engaging and relevant to their target audience, as well as managing the accounts and responding to comments and messages. Developing trends in this field include the use of analytics to measure the success of campaigns, as well as the use of influencers to reach a wider audience.

2. Content Creator: Content creators are responsible for creating content for social media platforms such as Instagram, Facebook, Twitter, and YouTube. They are responsible for creating content that is engaging and relevant to their target audience, as well as managing the accounts and responding to comments and messages. Developing trends in this field include the use of analytics to measure the success of campaigns, as well as the use of influencers to reach a wider audience.

3. Digital Marketer: Digital marketers are responsible for creating and managing digital marketing campaigns for businesses. They are responsible for creating content that is engaging and relevant to their target audience, as well as managing the accounts and responding to comments and messages. Developing trends in this field include the use of analytics to measure the success of campaigns, as well as the use of influencers to reach a wider audience.

4. Graphic Designer: Graphic designers are responsible for creating visuals for websites, social media platforms, and other digital media. They are responsible for creating content that is engaging and relevant to their target audience, as well as managing the accounts and responding to comments and messages. Developing trends in this field include the use of analytics to measure the success of campaigns, as well as the use of influencers to reach a wider audience.

[Education Paths]
1. Bachelor's Degree in Digital Media: A Bachelor's Degree in Digital Media is a great way to gain the skills and knowledge needed to curate Instagram content. This degree program typically covers topics such as digital marketing, web design, graphic design, and social media management. Students will learn how to create and manage content for various platforms, including Instagram, as well as how to use analytics to measure the success of their campaigns. Additionally, students will gain an understanding of the latest trends in digital media and how to use them to their advantage.

2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing is a great way to gain the skills and knowledge needed to curate Instagram content. This degree program typically covers topics such as digital marketing, web design, graphic design, and social media management. Students will learn how to create and manage content for various platforms, including Instagram, as well as how to use analytics to measure the success of their campaigns. Additionally, students will gain an understanding of the latest trends in social media marketing and how to use them to their advantage.

3. Bachelor's Degree in Graphic Design: A Bachelor's Degree in Graphic Design is a great way to gain the skills and knowledge needed to curate Instagram content. This degree program typically covers topics such as digital marketing, web design, graphic design, and social media management. Students will learn how to create and manage content for various platforms, including Instagram, as well as how to use analytics to measure the success of their campaigns. Additionally, students will gain an understanding of the latest trends in graphic design and how to use them to their advantage.

4. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to curate Instagram content. This degree program typically covers topics such as digital marketing, web design, graphic design, and social media management. Students will learn how to create and manage content for various platforms, including Instagram, as well as how to use analytics to measure the success of their campaigns. Additionally, students will gain an understanding of the latest trends in digital marketing and how to use them to their advantage. With the rise of digital marketing, this degree path is becoming increasingly popular and in demand.

Course Syllabus

Why Curate an Instagram Account?

Researching Your Field of Interest