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Updated in [April 26th, 2023]
This course provides a comprehensive overview of Instagram marketing for beginners. Participants will learn how to create an Instagram account, choose the most appropriate username, understand the entire account creation procedure, and learn about photography, hashtags, user-generated content, Instagram stories, live video, highlights, posting strategies, influencer marketing, and how to run Instagram ads. Participants will also learn about the best framing, lighting, and editing techniques, as well as their audience's favorite posting times and daily post frequency. By the end of the course, participants will have a thorough understanding of Instagram marketing and be able to use best practices to create and manage their own Instagram accounts.
[Applications]
After completing this course, learners will be able to apply their knowledge of Instagram marketing to create an effective Instagram account, use the best photography techniques, understand the importance of hashtags and user-generated content, use Instagram stories, live video, and highlights, take advantage of their audience's favorite posting times and daily post frequency, use influencer marketing to increase followers, recognize different types of influencers, manage an influencer network, compensate influencers, and run Instagram ads.
[Career Paths]
1. Social Media Manager: A social media manager is responsible for managing a company's social media accounts, such as Instagram, Facebook, Twitter, and LinkedIn. They create content, monitor engagement, and respond to customer inquiries. As the use of social media continues to grow, the demand for social media managers is expected to increase.
2. Digital Marketer: Digital marketers are responsible for creating and executing digital marketing campaigns. They use a variety of tactics, such as SEO, content marketing, and social media marketing, to reach their target audience. As digital marketing continues to evolve, the demand for digital marketers is expected to grow.
3. Content Creator: Content creators are responsible for creating content for a variety of platforms, such as websites, blogs, and social media. They create content that is engaging, informative, and entertaining. As the demand for content continues to grow, the demand for content creators is expected to increase.
4. Influencer Marketing Manager: An influencer marketing manager is responsible for managing influencer relationships and campaigns. They identify influencers, negotiate deals, and track performance. As influencer marketing continues to grow, the demand for influencer marketing managers is expected to increase.
[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This degree program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for digital marketing professionals continues to grow, this degree path is becoming increasingly popular.
2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This degree program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for social media marketing professionals continues to grow, this degree path is becoming increasingly popular.
3. Certificate in Instagram Marketing: A Certificate in Instagram Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This certificate program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for Instagram marketing professionals continues to grow, this degree path is becoming increasingly popular.
4. MBA in Digital Marketing: An MBA in Digital Marketing is a great way to gain the skills and knowledge needed to become an expert in the field of Instagram marketing. This degree program will cover topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, and analytics. It will also provide students with the opportunity to develop their skills in areas such as copywriting, graphic design, and video production. As the demand for digital marketing professionals continues to grow, this degree path is becoming increasingly popular.
Course Syllabus
This Course At A Glance
About this Course
Course Content and Structure
Course Content and Structure - Desktop
Meet Your Instructor: Zack
Meet Your Instructor: Adam
Module Introduction
What is Instagram?
What is Instagram - Desktop
How to Download Instagram Mobile App
Signing Up to Instagram
Username/Handle Selection
Bio Information
Explanation of Connect to Facebook
Explanation of Finding Contacts
Profile Photo Selection
Discover People
About Your First Post
Module Introduction
Outsourcing Content Creation
In-House Content: Camera
In-House Content: Lighting
In-House Content: Editing
Free to Use Images
User Generated Content (UGC)
Re-Posting and Crediting the Owner
UGC to Create a Customer Hero
How to Post
Hashtags
Module Introduction
Variance
Posting Time
Frequency
Stories
Live
Highlights
Scheduling Content with Buffer: A Step by Step Walkthrough
Introduction to Shopping Tags
How to Set Up Shopping Tags
Bonus Tips
Bonus Tips - Desktop
Module Introduction
Basics
Different Types of Influencers
Influencer Selection
Making Contact
Ways of Working Together
Managing a Network
Why Use Influencer Marketing for E-Commerce?
Influencer Marketing in Action for E-Commerce Brands
Bio Links? Yes or No?
24 Hour Premium Price?
Account Maintenance
Module Introduction
How Instagram Ads Are Made
How to Set Up an Instagram Ad - A Step by Step Walkthrough
