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Updated in [April 26th, 2023]

This Marketing on Instagram Online Class provides an overview of how to use Instagram's built-in business tools, brainstorm content ideas, and create a posting schedule based on the target market's activity. Participants will learn tips for creating engaging Instagram stories and reels, using hashtags and location tagging to help with discovery, and leveraging Instagram Insights to review statistics and metrics about their posts. Additionally, the class will provide insider advice on how to navigate the Instagram community like a pro, including how to deal with pesky bot accounts.

[Applications]
After taking this course, students can apply the knowledge they have gained to create an effective Instagram marketing strategy. They can use the built-in business tools to create content that is tailored to their target market, and use hashtags and location tagging to increase their reach. Additionally, they can use Instagram Insights to review the performance of their posts and adjust their strategy accordingly. Finally, they can use the insider advice to navigate the Instagram community like a pro, and deal with any bot accounts they may encounter.

[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for creating and managing content for social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. They are also responsible for developing strategies to increase brand awareness and engagement. With the rise of Instagram, Social Media Managers are increasingly focusing on creating content specifically for this platform. As such, they must be knowledgeable about the latest trends and features of Instagram, such as Instagram Stories, Reels, and Insights.

2. Digital Marketer: Digital Marketers are responsible for creating and executing digital marketing campaigns. They must be knowledgeable about the latest trends and technologies in digital marketing, including Instagram. Digital Marketers must be able to create content that is engaging and relevant to their target audience, as well as leverage Instagram's features to maximize reach and engagement.

3. Influencer Marketing Manager: Influencer Marketing Managers are responsible for managing relationships with influencers and leveraging their influence to promote a brand or product. They must be knowledgeable about the latest trends and features of Instagram, such as Instagram Stories, Reels, and Insights. They must also be able to identify and engage with influencers who are relevant to their target audience.

4. Content Creator: Content Creators are responsible for creating content for social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. They must be knowledgeable about the latest trends and features of Instagram, such as Instagram Stories, Reels, and Insights. They must also be able to create content that is engaging and relevant to their target audience. With the rise of Instagram, Content Creators are increasingly focusing on creating content specifically for this platform.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills to develop and implement effective digital marketing strategies. It covers topics such as search engine optimization, content marketing, social media marketing, and analytics. Students will also learn how to use digital tools to create campaigns and measure their success. This degree is becoming increasingly popular as businesses recognize the importance of digital marketing in today's world.

2. Master of Science in Social Media Marketing: This degree program focuses on the use of social media platforms to promote products and services. Students will learn how to create content, engage with customers, and measure the success of their campaigns. They will also gain an understanding of the legal and ethical implications of social media marketing. This degree is becoming increasingly popular as businesses recognize the importance of social media in their marketing strategies.

3. Bachelor of Science in Advertising: This degree program provides students with the knowledge and skills to develop and implement effective advertising campaigns. It covers topics such as market research, creative strategy, media planning, and analytics. Students will also learn how to use digital tools to create campaigns and measure their success. This degree is becoming increasingly popular as businesses recognize the importance of advertising in today's world.

4. Master of Science in Digital Media: This degree program focuses on the use of digital media platforms to promote products and services. Students will learn how to create content, engage with customers, and measure the success of their campaigns. They will also gain an understanding of the legal and ethical implications of digital media marketing. This degree is becoming increasingly popular as businesses recognize the importance of digital media in their marketing strategies.

Course Syllabus

Instagram marketing opportunities

Built-in tools for marketing

Convert to an Instagram professional account

Tour the Instagram user interface