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Updated in [July 18th, 2023]
This Local Business Marketing With Local SEO & Social Media 2023 course is designed to help small business owners effectively promote their business. Students will learn the most effective strategies to promote a local business, such as local SEO strategies with Google My Business, business card marketing, and flier marketing. The course is full of actionable strategies and includes lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable.
Instructor background includes 15+ years of experience as an entrepreneur, coaching 1,000+ entrepreneurs in person, and teaching 600,000+ students. The instructor is responsive and caring, and answers 99% of student questions within 24 hours.
Upon completion of the course, students will receive a certificate of completion from Udemy, and the course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. Invest in your future and enroll now!
Course Syllabus
Local small business marketing course Introduction
Google My Business and the local 3-pack Google map rankings
How to set up your local small business website
First part of SEO: SEO introduction and keyword research
Second part of SEO: On-page SEO
Starting with creating backlinks for SEO (third part of SEO)
Citations to start the process of ranking your site higher on Google search
Off page SEO and link-building
Webmaster tools to check search performance and crawling & indexing status
Creating your own promotional merchandise that also sells on Amazon and Etsy
Full Yelp setup and the model for working with other local directories
YouTube for local businesses
Social media marketing for your local small business
Twitter marketing
Business card marketing & business networking for your local business
Flyer marketing to help you promote your local small business
How to get referrals
Running local events and workshops to drive sales for your local business
Email marketing and autoresponder
Facebook ads and retargeting
Setting up a Facebook business page to run the ads
Finishing the Facebook ad setup and setting up the pixel and retargeting
Further resources