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Updated in [July 18th, 2023]
This Google Keyword Planner Masterclass - keyword research 101 course is designed to help those new to search engine marketing understand the importance of keyword research and how to use Google's Keyword Planner to optimize their website for better performance in the SERP. Through this course, participants will learn how to identify popular words and phrases relevant to their business, evaluate which keywords will work best for their individual campaigns and site pages, and create targeted content to help drive traffic and conversions directly to their website. Participants will also gain an understanding of the competition and how to adjust their strategy and optimization efforts to rank better in the SERP. By the end of the course, participants will have a better understanding of how to use Google's Keyword Planner to research keywords and create successful search ad campaigns.
Course Syllabus
Introduction to Google Keyword Planner
SEO training: Google Keyword planner from A to Z