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Updated in [July 25th, 2023]
Lead Generation & Business Development: Lead Generation 2023 is a comprehensive course designed to help you acquire more customers, leads, and users quickly and cost-effectively. Taught by an experienced marketing professional with an MBA from the #1-ranked marketing school in the USA and over 10 years' experience in hands-on marketing for companies small, medium, and large, this course will provide you with the knowledge and skills to develop a customer-generating machine.
You will learn how to acquire users for less than 10 cents each, how to generate almost 15 million views, and how to use triggers to capture customers before they consider competitors. You will also learn about product marketing, demand generation, how to make your product go viral, how to move leads through your lead funnel, B2B and B2C customer acquisition tactics, proven examples of customer acquisition success, how to grow your company extremely quickly, why 2/3rd of marketers measure email effectiveness incorrectly, why awareness-consideration-purchase is the wrong way to acquire customers, modern frameworks for developing a customer-generating machine, startup marketing, acquisition funnels & marketing funnels, B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises, and how to get meetings scheduled with prospective clients and customers.
This course covers topics such as Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing, Business Development, Customers Acquisition, Customer Acquisition Cost, Customer Acquisition Strategy, Customer Acquisition with Social Media, How to Create a Customer Acquisition Plan, Lead Generation Business, Small Business Lead Generation, Lead Generation Mastery, Digital Marketing, B2B Marketing, Marketing B2B, Content Marketing for B2B Enterprises, Get Customers, Get Your First Customers, and Marketing for B2B sales people, freelancers, consultants, entrepreneurs, and startup founders.
Course Syllabus
Introduction
Your List
Stop Marketing Your Product!
Your Pipeline
Latch Onto Larger Companies
Your Customer Journey
Direct Mail
Viral Content
One of the Cheapest Ways to Acquire Customers
Your Hard Offer
Pay for Buyer-Ready Downloads
Cold Calls
Emails
Combining Direct & Brand Marketing
LinkedIn Advertising
Account Based Marketing
Bonus Lecture