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Updated in [July 17th, 2023]
Learning Logo Design is a course designed to help students avoid common pitfalls, improve their design process, and respond to demanding clients. Led by Von Glitschka, students will learn how to take care of the nitty-gritty, such as quotes and contracts, and critical design decisions involved in building a brand identity package. Through this course, students will gain an understanding of how to define their client's expectations before the project begins with customer briefs and mood boards. They will also learn what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel them through the design process. Additionally, Von will explain how to present designs to clients and follow up on both positive and negative feedback. Finally, students will learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
Course Syllabus
Welcome to Learning Logo Design
What is branding?