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Updated in [July 18th, 2023]
This course, Understanding Digital Marketing Analytics (Metrics and Tools), provides an overview of the key metrics and tools used to measure the success of digital marketing campaigns. Participants will learn how to use Whatagraph, a marketing reporting tool, to create a marketing metrics dashboard and report in a few minutes. They will also gain access to "The One-Page Marketing Cheatsheet" to help them better understand digital marketing analytics. By the end of the course, participants will have the knowledge and skills to track progress and make result-based decisions for their own business or for their clients.