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Updated in [July 18th, 2023]
This course provides an overview of the role of a marketing data analyst. It will cover common job duties, key skills, and educational background. Participants will gain an understanding of the role of a marketing data analyst and how to best utilize their skills to improve the company's marketing efforts. Additionally, participants will learn how to analyze statistics and identify lead sources, rank leads, and determine how to best spend marketing budgets. Finally, participants will gain an understanding of the educational and experience backgrounds necessary for a successful marketing data analyst.