Fundamentals of Marketing

Course Feature

Cost

Free
Provider

Udemy
Certificate

No Information
Language

English
Start Date

2018-11-12
Learners

No Information
Duration

No Information
Instructor

Prof. Vijay Prakash Anand

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4.2

15,864 Ratings

This course, Fundamentals of Marketing, is the perfect place to start if you are looking to gain a general understanding of the marketing world. It covers the core concepts in a simple and easy to understand manner, with real-world examples from leading companies. The course includes topics such as the difference between marketing and sales, the 4Ps and 7Ps of marketing, needs, wants and demand, market segmentation, brand, product life cycle, pricing, place/marketing channel and advertising. With talking head videos and slides, this course is sure to make learning faster and more enjoyable. With 5 star reviews and comments, this course is sure to exceed your expectations.

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Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 17th, 2023]

This course, Fundamentals of Marketing, provides an overview of the core concepts of marketing. It covers topics such as What is Marketing, Difference between Marketing and Sales, Marketing Mix - 4Ps of Marketing, Marketing Mix - 7Ps of Marketing, Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, What is a Price, Place / Marketing Channel and Advertising. The course is designed to help learners understand the basics of marketing in a simple and easy to understand manner. Real-world examples from leading companies of the World are used to illustrate the concepts. The course is presented through talking head video and slides to make learning better and faster.

The course has received positive reviews from learners. Mr Bishal Sarkar said that the course was "Amazing, above expectations!" Santiago Martinez commented that the course is a good place to start if you are looking for a general idea of what marketing is about. Dhaval Kadam said that it is very easy to understand and grasp.

Course Syllabus

Fundamentals of Marketing

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Pros & Cons

Good introduction for beginners
Clear and straightforward

Lack of real-life examples
Lack of in-depth explanations

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