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Updated in [July 17th, 2023]
The AKTU MBA classes offer a comprehensive overview of the core concepts of marketing management. KMBN101: Management Concept and Organisational Behaviour lectures cover topics such as management concepts, organisational behaviour, planning, MBO, and staffing and recruiting. KMBN102: Managerial Economics lectures cover topics such as demand analysis, production analysis, market structure, pricing, and cost analysis. KMBN105: Marketing Management lectures cover topics such as marketing definition, core concepts of marketing, metamarket, marketplace, what is marketed, and marketing management by Philip Kotler. KMBN107: Business Communication lectures cover topics such as business communication meaning, definition, characteristics, nature, purpose, elements and process of communication, and 7 C's of communication.
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