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Updated in [July 17th, 2023]
This Promotion and Strategic Branding course provides advanced undergraduate Marketing and Masters students in Business Schools with a comprehensive overview of the principles of marketing. The course covers topics such as Place Decisions, Consultative Selling, and Strategic Branding, and provides students with a ready tool kit for effectively engaging markets they operate in. Additionally, the course can be used as a training programme on executive education delivery in the public, private and not for profit sectors.
Course Syllabus
Introduction