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Updated in [July 17th, 2023]
This course provides an opportunity to learn Marketing Management in depth by solving cases and questions from Kotler's Marketing Management. It covers the 16th edition of the book and the 14th edition of the questions. The course is designed to help students quickly recap all the marketing concepts in 9 hours and gain a frame of reference to know one of the right answers to the questions and cases from a marketing professional with over 40 years of experience.
The course also includes lectures that cover each section, as well as the ability to preview 50% of the lectures. Students can also clear their doubts on this topic any time while doing the course. Additionally, the course comes with Udemy’s 30 days Money Back Guarantee, so students can get a full refund if they are not satisfied even after doing the full course.
Students who have taken the course have found it to be useful for a quick snapshot of Marketing Management book of Kotler, and have enjoyed the practical aspect of cases discussed. It is highly recommended to apply the knowledge gained here in real life.
Course Syllabus
Introduction
Fundamentals of Marketing Management
Understanding The Markets
Developing a Viable Market Strategy
Designing Value
Communicating Value
Delivering Value
Managing Growth
Summary
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