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Updated in [July 17th, 2023]
This course provides an overview of how to create a marketing plan step-by-step. It covers the basics of marketing plans, how to start with an executive summary, how to state a company's mission, vision and values, how to identify the market and competition, how to define a target customer, how to outline marketing goals, how to present a marketing strategy, how to define a marketing budget, and how to utilize marketing plan templates. Participants will learn how to create a winning plan for their business and how to update the template to match their brand colors and fonts.