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Updated in [July 24th, 2023]
By taking this course, learners will gain a comprehensive understanding of marketing psychology and neuromarketing, as well as the expertise to apply these principles to their own product marketing. Learners will gain the ability to write effective cold emails, optimize pricing, create habit-forming product marketing, maximize advertising effectiveness, influence and persuade customers, create a sense of urgency, optimize customer journeys, generate word-of-mouth, optimize marketing surveys, and more. With the real-world case studies and the guidance of a veteran marketing executive with a top MBA, learners will be able to apply the principles of marketing psychology to their own product marketing and increase their sales.
Course Syllabus
Product Marketing Psychology
The Customer Decision Journey
Marketing Psychology within Organizations (Internal)