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Updated in [July 24th, 2023]
By taking this course, learners will gain a comprehensive understanding of the principles of psychology and how they can be applied to marketing. They will learn how to use psychological tactics to better understand their target market and create effective marketing strategies that will drive increased sales and build strong customer relationships. Learners will also gain the skills to use psychological principles ethically and responsibly to attract and engage consumers and compel them to buy.
Course Syllabus
Introduction & Course Overview
The Importance of Psychology in Marketing
The Customer's Decision-Making Process
Key Principles of Psychology Used In Marketing
Using Psychology To Better Meet The Needs of Your Customers
Conclusion & Next Steps
Bonus Section