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Updated in [July 17th, 2023]
This Master Course in Microsoft MB-260 (Customer Data Platform) provides an overview of the customer data platform (CDP) and how it can be used to create a single, coherent, complete view of customers. It covers the key features of CDPs, such as ingestion of data, resolution of identity issues, processing data, segmentation in real-time, and synchronization and syndication of data. It also covers who uses a CDP the most and the five major topics that will be covered in the course: using Dynamics 365 Customer Insights to identify your audience and consume it, data sources imported with Power Query, data cleaned, transformed, and loaded, Microsoft Dataverse data sets, establishing a unified profile for customers, configurable indexes, relationships and activities, measures and segmentation, and utilizing machine-learning models to enrich data, enhance brands and interests, and predict subscription churn. This course is designed to help students gain the skills and knowledge necessary to build solutions that provide insight into customer profiles, track engagement activities, and improve customer experiences.
Course Syllabus
Master Course in Microsoft MB-260 - Customer Data Platform Specialty - Lectures