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Updated in [July 18th, 2023]
This course, Learn Effective Mobile Marketing, provides an in-depth understanding of the various mobile marketing channels and how they can be used in brand marketing and advertising. Participants will gain an understanding of how users engage with mobile, create a clear marketing strategy, target segment and measure their campaigns. Through this course, participants will learn how to use messaging, apps, mobile web and image recognition to create effective mobile marketing campaigns. They will also learn how to measure the success of their campaigns and how to adjust their strategies to maximize their reach.
Course Syllabus
Intro to Mobile Marketing
The Mobile Landscape
Mobile Marketing & Advertising
Planning & Design
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