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Updated in [July 18th, 2023]
The sixth lesson of the SALESmanago: Mobile Marketing panel introduces students to the unique opportunities SALESmanago has to offer and how it is possible to send text messages not only from Viber but also WhatsApp. This lesson will provide students with the knowledge to enrich their mobile 1-to-1 personalization strategy. Students will learn about MobileApp Marketing Automation, Mobile Marketing, how to send messages via Workflow and Automation Rules, how to apply marketing automation in their mobile strategy via MobileApp Marketing Automation, and the importance of 'sending priority'. The key benefits of this lesson include the ability to track customer behavior in the mobile app, enrich CRM with mobile app behavior data and location, go beyond email marketing and use text, voice and push messages, personalize content and delivery time for each contact, automate communication with contacts on their mobile devices, use product recommendations in text and push messages, create fully responsive content tailored to customers’ mobile devices, measure results with advanced analytics, use WhatsApp and Viber integrations and send text messages via them. Use cases for Mobile Marketing features include automation processes, omnichannel mass communication, and birthday messaging.
Course Syllabus
Introduction
Integration and how to use the Mobile Marketing panel
MobileApp Marketing Automation
Mobile Marketing
Triple reason to implement powerful messengers into your marketing strategy