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Updated in [July 20th, 2023]
This course overview will provide an introduction to the concept of creating brand collateral to differentiate a fashion garment or accessory from the competition. Jeffstaple, a streetwear icon, will teach students how to concept and execute various forms of brand collateral, such as labels, hang tags, stickers, and other forms of collateral. Through examples from his own clothing brand and beyond, Jeff will provide valuable insight on how to create a connection with the customer through the smallest details. This 40 minute class is ideal for brand owners, product designers, and anyone interested in adding a layer of depth to their creations. By the end of the course, students will have a better understanding of how to create brand collateral that will help them stand out from the competition.
Course Syllabus
Introduction
Main Label
Secondary Labels
Trims
Hangtags
Stickers
Creative Packaging
Conclusion
