❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 27th, 2023]
This course provides learners with an understanding of the most influential events in the pharmaceutical drug business. It covers commercial, legal, and regulatory factors, and provides actionable intelligence to help learners anticipate market-shaping forces and stay ahead of the competition. Through case studies and real-world examples, learners can gain an understanding of how to write stronger patents, defeat drug patents, find and evaluate generic market entry opportunities, and find proprietary out-of-court settlements and deal terms. With more than twenty years of experience providing guidance to drug development companies and other healthcare stakeholders, this course includes a free companion textbook.
Course Syllabus
Introduction
Innovative and Follower Drugs
Patents and Other Forms of Intellectual Property
Regulatory Exclusivity
Analyzing patents and litigation
Market Size and Quality
Branded Drug Launch and Lifecycle Management Strategies
Generic Portfolio Management
Conclusion
Extra - Conference Presentations