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Updated in [July 25th, 2023]
This course is designed to empower product managers, freelancers, and entrepreneurs to understand the intertwined aspects of business model, product cost, and pricing. Through this course, participants will gain an understanding of cost estimation and the basics of business finance, as well as the concept of pricing and its impact on finances. Additionally, hands-on practice with assignments and tools will be provided. By the end of the course, participants will be able to answer questions such as why VCs finance the discounting spree of start-ups, why companies provide hefty discounts and lose money, why certain products are more expensive than similar counterparts, why seemingly stable and high revenue businesses go bust, and why some businesses are more successful than others.
Course Syllabus
Introduction
Pricing in Markets
Pricing Strategy
Basic Cost Derivation
Developing Profit and Loss
Estimation Methods
Capital Assets
Borrowings
Overheads
Arriving at Selling Price
Discounting
Margins based on nature of Business
Offer Tactics
