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Updated in [March 06th, 2023]
Learners of Lean Product Portfolios: Beyond Value Stream Mapping will gain a comprehensive understanding of how to build and manage products collectively as a portfolio to maximize value creation. They will learn how to use Lean principles to design product lines and suites, build scalable enterprise architecture, and use user research and human-centered design. They will also gain an understanding of day-to-day product management, including individual product plans and integrated portfolio roadmaps. Additionally, learners will gain actionable strategies for product lifecycle management, such as new product strategy, market acquisition, expansion, realignment, product-market fit, go-to-market, and post-launch expansion. Finally, learners will learn how to create and manage a complex product portfolio using Lean principles. Through case studies, learners will gain a practical understanding of how to apply these concepts to real-world scenarios.
[Applications]
Upon completion of this course, participants can apply the concepts learned to their own product portfolios. They can use Lean principles to design and manage products collectively as a portfolio to maximize value creation. They can also use customer centricity and Value Stream Mapping to understand customer needs and create products that meet those needs. Additionally, they can use User Research & Human-Centered Design to create products that are tailored to customer needs. Finally, they can use the strategies for Product Lifecycle Management to create and manage a complex Product Portfolio.
[Career Paths]
Recommended career paths for learners of this course include:
1. Product Manager: Product Managers are responsible for the development and management of products from concept to launch. They are responsible for understanding customer needs, developing product strategies, and managing product portfolios. They must be able to identify market opportunities, develop product roadmaps, and create product plans. Product Managers must also be able to manage product lifecycles, including product retirement. This role is becoming increasingly important as companies look to maximize value creation through product portfolios.
2. Enterprise Architect: Enterprise Architects are responsible for designing and developing enterprise architectures that are scalable and efficient. They must be able to identify and analyze customer needs, develop product strategies, and create product plans. They must also be able to create and manage complex product portfolios using Lean principles. This role is becoming increasingly important as companies look to maximize value creation through product portfolios.
3. User Researcher: User Researchers are responsible for understanding customer needs and developing user-centered designs. They must be able to identify customer needs, develop user-centered designs, and create product plans. They must also be able to create and manage complex product portfolios using Lean principles. This role is becoming increasingly important as companies look to maximize value creation through product portfolios.
4. Product Marketing Manager: Product Marketing Managers are responsible for developing and executing go-to-market strategies for products. They must be able to identify market opportunities, develop product roadmaps, and create product plans. They must also be able to manage product lifecycles, including product retirement. This role is becoming increasingly important as companies look to maximize value creation through product portfolios.
[Education Paths]
1. Bachelor of Science in Business Administration: This degree focuses on the fundamentals of business, such as accounting, finance, economics, and marketing. It also covers topics related to product management, such as product design, customer service, and market research. This degree is becoming increasingly popular as businesses look to develop more efficient and effective product portfolios.
2. Master of Science in Product Management: This degree focuses on the development and management of product portfolios. It covers topics such as product design, customer service, market research, and product lifecycle management. This degree is becoming increasingly popular as businesses look to develop more efficient and effective product portfolios.
3. Master of Science in Business Analytics: This degree focuses on the analysis of data to inform product decisions. It covers topics such as data mining, predictive analytics, and machine learning. This degree is becoming increasingly popular as businesses look to leverage data to make more informed product decisions.
4. Master of Science in Human-Centered Design: This degree focuses on the design of products and services from a user-centered perspective. It covers topics such as user research, user experience design, and usability testing. This degree is becoming increasingly popular as businesses look to create products and services that are tailored to the needs of their users.