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Updated in [April 29th, 2023]
This course provides an overview of the skills and knowledge needed to prepare for a product management interview. Students will learn what to expect during a product management interview, view exclusive interviews with practicing core, data, growth, and AI Product Managers, and understand what skills, abilities, and experience impress hiring managers. Additionally, students will watch actual Product Managers run mock strategy and technical interviews, and learn directly from their experience and answers. Finally, students will get to see what a day in the life looks like for product managers in different specializations. Throughout the course, students will receive additional practice questions to prepare them to ace their next PM interview. Upon completion of the course, students will be equipped to land their dream role in product management.
[Applications]
After completing this course, students will be able to apply the knowledge and skills they have learned to their own product management interviews. They will be able to demonstrate their understanding of the product management role and the skills required to be successful in the role. Additionally, they will be able to use the practice questions provided to prepare for their interviews and be able to answer questions confidently. Finally, they will be able to use the insights from the interviews with practicing product managers to gain a better understanding of the day-to-day life of a product manager.
[Career Paths]
1. Product Manager: Product Managers are responsible for the development and success of a product. They are responsible for the product strategy, roadmap, and feature definition. They work closely with engineering, design, marketing, and sales teams to ensure the product meets customer needs and is successful in the market. Product Managers must have strong communication and organizational skills, as well as a deep understanding of the product and the market. Developing trends in this field include the use of AI and machine learning to improve product performance and customer experience.
2. Data Product Manager: Data Product Managers are responsible for leveraging data to drive product decisions. They use data to identify customer needs, develop product features, and measure product performance. They must have strong analytical and problem-solving skills, as well as a deep understanding of data analysis and data visualization tools. Developing trends in this field include the use of predictive analytics and natural language processing to improve product performance.
3. Growth Product Manager: Growth Product Managers are responsible for driving user acquisition and engagement. They use data to identify customer needs, develop product features, and measure product performance. They must have strong analytical and problem-solving skills, as well as a deep understanding of user acquisition and engagement strategies. Developing trends in this field include the use of AI and machine learning to optimize user acquisition and engagement.
4. AI Product Manager: AI Product Managers are responsible for leveraging AI and machine learning to improve product performance and customer experience. They must have strong analytical and problem-solving skills, as well as a deep understanding of AI and machine learning technologies. Developing trends in this field include the use of AI and machine learning to automate product development and improve customer experience.
[Education Paths]
1. Bachelor's Degree in Business Administration: A Bachelor's Degree in Business Administration is a great way to prepare for a career in product management. This degree provides a comprehensive overview of business principles, including marketing, finance, and operations. It also provides a strong foundation in the fundamentals of product management, such as product design, development, and launch. Additionally, this degree provides the opportunity to specialize in areas such as product strategy, customer experience, and analytics. As the demand for product managers continues to grow, this degree is becoming increasingly popular.
2. Master's Degree in Product Management: A Master's Degree in Product Management is a great way to gain the skills and knowledge needed to become a successful product manager. This degree provides a comprehensive overview of product management, including product design, development, and launch. It also provides the opportunity to specialize in areas such as product strategy, customer experience, and analytics. Additionally, this degree provides the opportunity to gain hands-on experience through internships and other experiential learning opportunities. As the demand for product managers continues to grow, this degree is becoming increasingly popular.
3. MBA in Product Management: An MBA in Product Management is a great way to gain the skills and knowledge needed to become a successful product manager. This degree provides a comprehensive overview of product management, including product design, development, and launch. It also provides the opportunity to specialize in areas such as product strategy, customer experience, and analytics. Additionally, this degree provides the opportunity to gain hands-on experience through internships and other experiential learning opportunities. As the demand for product managers continues to grow, this degree is becoming increasingly popular.
4. Master's Degree in Business Analytics: A Master's Degree in Business Analytics is a great way to gain the skills and knowledge needed to become a successful product manager. This degree provides a comprehensive overview of business analytics, including data mining, predictive analytics, and machine learning. It also provides the opportunity to specialize in areas such as product strategy, customer experience, and analytics. Additionally, this degree provides the opportunity to gain hands-on experience through internships and other experiential learning opportunities. As the demand for product managers with analytics skills continues to grow, this degree is becoming increasingly popular.
Course Syllabus
What You Need to Know Before the Product Manager Interview
Understand what skills, abilities, and experience impress Hiring Managers and help you stand out,Learn how to prepare for a Product Manager interview, including what assets to prioritize and how responses should be structured,Get advice from practicing Product Managers on how to get into Product ManagementMock Interview: Product Strategy Questions
Learn how to answer case questions that touch upon feature enhancements to improve product performance, metrics to measure success, and how to increase product subscriptions,Learn how to justify your product decisions with a strategic framework that is structured and defensible,Evaluate the strengths and weaknesses in the mock strategy interview, and apply your learnings to a set of practice questionsMock Interview: Technical Product Questions
Learn how to answer questions around prioritizing resources in a product roadmap, and convincing cross-functional teams to execute on your vision,Learn how to answer technical questions like explaining the back-end of a Google search,Evaluate the strengths and weaknesses in the mock technical interview, and apply your learnings to a set of practice questionsDay in the Life of a Product Manager
Understand how Product Managers structure their day, and which skills are applied how on the job,Explain the typical decisions Product Managers have to make, and the unique challenges and opportunities that are encapsulated in this role,Experience a day in the life of Product Managers in the Growth and AI specializations
