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Updated in [April 26th, 2023]

This Online Product Manager Training course provides an overview of the role of a Product Manager and the importance of Product Management. Participants will gain an understanding of the history and evolution of Product Management, as well as the skills and knowledge required to be successful in the role. Topics covered include the role of a Product Manager, the importance of Product Management, the history and evolution of Product Management, and the skills and knowledge required to be successful in the role. Participants will gain an understanding of the various aspects of Product Management, including product strategy, product design, product development, product launch, and product maintenance. At the end of the course, participants will have a better understanding of the role of a Product Manager and the importance of Product Management.

[Applications]
After completing this course, participants should be able to apply their knowledge of Product Management to their own work. They should be able to identify the key elements of Product Management, understand the importance of Product Management, and be able to explain the history and evolution of Product Management. Additionally, participants should be able to develop strategies for successful product launches, create product roadmaps, and use data to inform product decisions. Finally, participants should be able to use their knowledge of Product Management to collaborate with other departments and stakeholders to ensure successful product launches.

[Career Paths]
1. Product Manager: Product Managers are responsible for the development and management of products from conception to launch. They work closely with stakeholders to ensure that the product meets customer needs and is profitable. Product Managers must have a deep understanding of the market, customer needs, and the competitive landscape. As technology advances, Product Managers must stay up to date on the latest trends and technologies to ensure their products remain competitive.

2. Product Designer: Product Designers are responsible for the design and development of products. They must have a strong understanding of user experience, design principles, and the latest technologies. Product Designers must be able to create designs that are both aesthetically pleasing and functional. As technology advances, Product Designers must stay up to date on the latest trends and technologies to ensure their products remain competitive.

3. Product Marketing Manager: Product Marketing Managers are responsible for the promotion and marketing of products. They must have a deep understanding of the market, customer needs, and the competitive landscape. Product Marketing Managers must be able to create effective marketing campaigns that will drive sales and increase customer engagement. As technology advances, Product Marketing Managers must stay up to date on the latest trends and technologies to ensure their products remain competitive.

4. Product Analyst: Product Analysts are responsible for the analysis of products. They must have a deep understanding of the market, customer needs, and the competitive landscape. Product Analysts must be able to analyze data and create reports that will help inform product decisions. As technology advances, Product Analysts must stay up to date on the latest trends and technologies to ensure their products remain competitive.

[Education Paths]
1. Bachelor's Degree in Business Administration: A Bachelor's Degree in Business Administration provides a comprehensive overview of the business world, including topics such as accounting, finance, marketing, and operations. This degree is ideal for those interested in pursuing a career in Product Management, as it provides a strong foundation in the fundamentals of business. Additionally, this degree can provide students with the opportunity to specialize in areas such as product development, product marketing, and product strategy.

2. Master's Degree in Product Management: A Master's Degree in Product Management is a specialized degree that focuses on the development and management of products. This degree provides students with the skills and knowledge necessary to effectively manage the entire product life cycle, from concept to launch. Additionally, this degree can provide students with the opportunity to specialize in areas such as product design, product marketing, and product strategy.

3. MBA in Product Management: An MBA in Product Management is a specialized degree that focuses on the development and management of products. This degree provides students with the skills and knowledge necessary to effectively manage the entire product life cycle, from concept to launch. Additionally, this degree can provide students with the opportunity to specialize in areas such as product design, product marketing, and product strategy.

4. Certificate in Product Management: A Certificate in Product Management is a specialized program that focuses on the development and management of products. This program provides students with the skills and knowledge necessary to effectively manage the entire product life cycle, from concept to launch. Additionally, this program can provide students with the opportunity to specialize in areas such as product design, product marketing, and product strategy.

Course Syllabus

Understand the purpose of the Product Manager role in an organization

Understand what a Product Manager does during the different stages of the Product Development Cycle

Identify key cross-functional partners and customize communications based on understanding of their key priorities

Describe various customer discovery techniques for gathering requirements

Learn how to complete each component of a product requirements document (PRD), including documenting requirements