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Updated in [August 31st, 2023]
Skills and Knowledge:
Develop effective communication strategies.
Understand the importance of media relations.
Learn how to create and manage a crisis communications plan.
Gain an understanding of the legal and ethical considerations of PR.
Develop an understanding of the digital and social media landscape.
Learn how to measure the success of PR campaigns.
Professional Growth:
This course on becoming a Public Relations Specialist contributes to professional growth in several ways:
1. Developing foundational public relations skills: The course provides a comprehensive understanding of the principles and practices of public relations. By learning the fundamentals, professionals can enhance their knowledge and expertise in this field, enabling them to perform their job more effectively.
2. Understanding the role of marketing in PR: Public relations and marketing often go hand in hand. This course helps professionals understand how PR and marketing intersect and how they can work together to achieve organizational goals. This knowledge allows PR specialists to collaborate effectively with marketing teams and contribute to overall marketing strategies.
3. Mastering the art of storytelling: Storytelling is a crucial skill for PR specialists as it helps in crafting compelling narratives that resonate with the target audience. This course teaches professionals how to create engaging stories that effectively communicate a company's brand and message. By mastering this skill, PR specialists can create impactful campaigns and enhance their ability to shape public perception.
Overall, this course equips professionals with the necessary skills and knowledge to excel in the field of public relations. It enhances their ability to effectively communicate with the public, shape public perception, and contribute to the success of their organization.
Further Education:
This course titled "Become a Public Relations Specialist" is suitable for preparing for further education in the field of public relations. It covers foundational skills, the role of marketing in PR, and the art of storytelling, which are all essential aspects of public relations. By taking this course, individuals can gain the necessary knowledge and skills to pursue further education or a career in the field of public relations.
Course Syllabus
Course 1: Public Relations Foundations
Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.Course 2: Public Relations Foundations: Media Training
Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.Course 3: Marketing Communications
Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.Course 4: Crisis Communication
Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.Course 5: Writing a Press Release
Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.Course 6: Social Media Monitoring: Strategies and Skills
Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.Course 7: Branding Foundations
Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.Course 8: Advanced Branding
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.Course 9: Repairing Your Reputation
Learn how to repair your online reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus.Course 10: Shane Snow on Storytelling
LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.
