❗The content presented here is sourced directly from Semrush Academy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [August 31st, 2023]
Skills and Knowledge:
1. Advanced PR Strategies: Learn how to get press coverage on major media outlets and scale up PR efforts.
2. Proven Tactics: Glean proven PR strategies from a free step-by-step course.
3. Media Attention: Explore ways to attract media attention in any industry.
4. Networking: Develop networking skills to build relationships with journalists and influencers.
5. Storytelling: Learn how to craft compelling stories to capture the attention of the media.
6. Content Creation: Create content that resonates with the media and drives engagement.
7. Digital PR: Master the art of digital PR to maximize the reach of your campaigns.
Professional Growth:
This course, "Mastering Digital PR with Brian Dean," contributes to professional growth by providing individuals with the knowledge and skills necessary to effectively utilize digital PR strategies. By learning how to get press coverage on major media outlets, such as Forbes, Inc, Fast Company, TechCrunch, and Vox, participants can enhance their professional reputation and credibility.
The course offers a proven, repeatable, and step-by-step system for obtaining press coverage, allowing businesses to grow and attract media attention. By implementing the advanced strategies taught by Brian Dean, individuals can scale up their PR efforts from 1-2 campaigns per year to 1-2 campaigns per month. This increased frequency of PR campaigns can lead to greater exposure, brand recognition, and business growth.
Furthermore, the course is designed for businesses in any industry, making it applicable to a wide range of professionals. Whether participants are in technology, finance, healthcare, or any other field, they can learn how to effectively attract media attention and gain press coverage.
Overall, this course contributes to professional growth by providing individuals with the tools and knowledge to leverage digital PR strategies effectively. By mastering these techniques, participants can enhance their professional reputation, attract media attention, and ultimately grow their businesses.
Further Education:
This course seems suitable for preparing further education. It is designed for businesses seeking to grow with PR in any industry and covers advanced strategies for getting press coverage on major media outlets. By learning these strategies, individuals can enhance their knowledge and skills in the field of digital PR, which can be valuable for further education or career advancement.
Course Syllabus
Start Here
In this lesson, you'll discover how getting your business in the paper regularly can help it grow.The #1 way to get press right now
In this lesson, Brian shows you the #1 way to get press on demand-no matter what industry you're in.Choose your Source Magnet topic
In this lesson, Brian explains how to choose the best topic on your list and how to refine that idea so that it works GREAT as a Source Magnet.Decide on a source magnet format
In this lesson Brian Dean explains how to choose a format for your Source Magnet. Specifically, three potential Source Magnet format options.Choose your data points
In this lesson, Brian teaches you to brainstorm your Source Magnet's data points.Collect and analyze your data
In this lesson, Brian Dean teaches you how to choose compelling data points from your list and the three Master Keys of Source Magnet Data Collection and Analysis.Source magnet alliances
In this lesson, you will learn a strategy to EASILY get data for your Source Magnet: The Source Magnet Alliance.Prepare and organize your results
In this lesson, Brian teaches you how to organize the data that you have and prepare it for your Source Magnet report.Outline your source magnet report
In this lesson, Brian Dean shares why it is important to make your Source Magnet Report freely available.Write your source magnet report
In this lesson, you'll learn how to write your Source Magnet Report.Create your visual assets
In this lesson, Brian Dean teaches you how to create visual assets for your Source Magnet report.The commentary technique
In this lesson, you'll learn how this relatively simple strategy can lead to significantly more shares and traffic and give your Source Magnet more credibility.The data-driven press release
In this lesson, Brian Dean explains step by step how to promote your Source Magnet using the Data-Driven Press Release.Bonus promotional strategies
In this lesson, you'll learn best practice strategies for promoting Source Magnets.Scale your source magnet production
In this lesson, Brian teaches you how to create a consistent design and layout for your Source Magnet reports, using a system for choosing topics and much more.Rank for stat keywords
In this lesson, you'll learn to scale the long-term results that you get from your Source Magnet.Course wrap-up and next steps
In this lesson, Brian Dean recaps the key takeaways from this course and gives you some big picture next steps and options for the strategies that you learned about in this program.
